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Senior CRM Specialist

United States - Washington - Seattle

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We are in search for someone with CRM knowledge and platform experience who is looking to further develop their strategic planning capabilities. This role will help establish the Customer Journey and drive the end-to-end execution.

What you'll do:

  • Work directly with wider teams (including MarTech, Lifecycle & Loyalty, and Creative) to develop engaging campaigns while working directly on the platform (Salesforce) to deliver them
  • Partner with stakeholders to establish and drive forward a prioritized testing roadmap to continually optimize campaign performance
  • Focus on the strategic and analytical side of campaign planning and execution
  • Ensure stakeholder alignment, technical, & creative briefing, pre-launch UAT, launch & MVT testing (both self-serve and through MarTech)
  • Understand the performance trend of communications, actively seek out improvements and deliver on recommendations
  • Work closely with Analytics, Loyalty, Lifecycle, App, and Campaign Monitoring teams to identify opportunities to improve the customer experience further
  • Work across a number of brands within the Expedia portfolio including Hotels.com, Vrbo, and Expedia, collaborating with multiple teams and managing multiple stakeholders to ensure visibility and brand alignment

Who you are:

  • Bachelor's degree, ideally in Marketing / Business / Economics or anything that aligns well with problem solving skills
  • Experience in a CRM role, preferably in e-commerce and/or online marketing
  • Experience with Saleforce and Taxi is a plus
  • Experienced in customer journeys, utilizing data and customer behavior to design automated journeys
  • SQL (Qubole) experience to self-serve data in order to identify trends and opportunities
  • Strong analytical skills and exposure to multivariate testing techniques
  • Experienced in working with analytics/insight and turning it in to a concrete plan
  • Attention to detail in dealing with complex projects and time-sensitive initiatives
  • Proficient in the use of Microsoft PowerPoint, Excel, and Word

#LI-JD1

At Expedia Group, we believe in bringing people together and creating an inclusive workplace where everyone belongs and can do their best work. We care about our employees’ safety and well-being, so we’re requiring new hires in the U.S. to be fully vaccinated against COVID-19 and attest to their vaccination status before their start date as a condition of employment. Expedia Group will consider requests for a reasonable accommodation as required under applicable law.

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is lifeatexpediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

R-72935

Job Category
Marketing Group

Job Function
Customer Engagement Marketing

Locations
United States - Washington - Seattle
United States - Texas - Austin
United Kingdom - London

Job Type
Full-Time Regular

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If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form. This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the status of an application.

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