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Senior Email Marketing Specialist

United States - Washington - Seattle

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Senior Email Marketing Specialist

Do you have previous experience in global online B2B email marketing? Are you passionate about creating email marketing campaigns to generate leads, grow revenue and raise awareness of our business? If so, we hope that you will consider this role on the Partner Marketing team where you will drive considerable impact for the business!

The Media Solutions Marketing team is looking for an experienced, creative, and detailed B2B email and database marketing professional. This role will be responsible for managing our marketing automation tool, Media Solutions’ advertising partner database, and our internal marketing processes to produce and execute world class email communications to our growing audience of advertising partners. This position acts as primary team representative to various internal “clients” who rely on email marketing to advance their business needs.  This role will manage an essential marketing channel as we launch our global marketing thought leadership and ad-hoc campaigns.

What you’ll do:

  • Execute email marketing communications targeted toward multiple key segments within our global lead and customer base via our marketing automation tool, Marketo

  • Establish audience profile strategy to inform and scale the content strategy for related email marketing efforts including nurture programs

  • Build and edit email and landing pages programs in the marketing automation tool while supporting database and data hygiene improvement initiatives

  • Responsible for all email campaigns and program execution with on-brand message delivery, search engine optimized text, visual presentation, processing logic, targeting, segmentation, and campaign calendaring with input from the wider Media Solutions Marketing team

  • Help identify optimal customer experience and lifecycle processes to ensure our marketing efforts drive prospects through the marketing funnel

  • Lead the identification and development of new email nurture programs across our business to help evolve our customer marketing lifecycle

  • Routinely assess current nurture programs to ensure relevancy of content and reach

  • Liaise with our Sales team to ensure marketing lifecycle is optimized for both teams and make recommendations to improve processes where necessary

  • Manage the intake process and project management of all incoming campaign email and landing page requests across the Marketing team

  • Handle daily team inbox duties in a timely and professional manner including lead review, lead re-routing, or lead territory updates

  • Ensure consistent, accurate data management and reporting in Salesforce, Marketo, and other reporting platforms, for all database marketing related activities

  • Analyze campaign performance and data through various reporting tools, tracking toward goals using a test and learn methodology

  • Effectively communicate results to management and team members

Who you are:

  • 5+ years in a B2B marketing organization managing the outbound email marketing campaigns, landing page, customer lifecycle, and email nurture program production and management

  • Successful experience working directly in a marketing automation tool like Marketo, ability to create and edit HTML emails, and experience with CRM (Customer Relationship Management) platforms like Salesforce is required

  • Be familiar with Hubspot marketing automation tool

  • Experience working in Salesforce with a demonstrated understanding of the CRM relationship to marketing automation tools

  • Ability to handle multiple workstreams against various deadlines while maintaining communication integrity with customers

  • Previous experience using a project and calendar management tool is preferred

  • Excellent communicator with a keen eye for detail across customer facing marketing channels

  • Confirmed ability to collaboratively work across teams and throughout a marketing and sales organization

  • Experience working in a multinational office environment is preferred

  • Strong performer with strong organizational, execution, and communications skills

  • Focus on customer service, as this role fosters the quality of interactions with all online events and webinar communications and is vital to a positive attendee experience

#L1-IC1

At Expedia Group, we believe in bringing people together and creating an inclusive workplace where everyone belongs and can do their best work. We care about our employees’ safety and well-being, so we’re requiring new hires in the U.S. to be fully vaccinated against COVID-19 and attest to their vaccination status before their start date as a condition of employment. Expedia Group will consider requests for a reasonable accommodation as required under applicable law.

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is lifeatexpediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

R-72401

Job Category
Marketing Group

Job Function
Partner Marketing

Location
United States - Washington - Seattle

Job Type
Full-Time Regular

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