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Global Manager, CRM Lifecycle Marketing

United Kingdom - London


Global Manager, CRM Lifecycle Marketing

Are you passionate about travel and helping our customers experience more of the world? Do you enjoy connecting with customers through engaging communications?

We're looking for an exceptional talent to join our Customer Engagement team and help shape the future of our Credit Card communications across some of the world's most recognized travel brands. You will work in a truly customer-focused organization and bring critical thinking and marketing prowess to our lifecycle communications to engage millions of customers globally.

What you’ll do:

  • Under the mentorship of a Senior Manager, you will be responsible for delivering our Credit Card communications strategy from concept to design; from a/b testing to rolling out hugely impactful and innovative changes

  • You’ll own and execute our Credit Card campaigns across the customer lifecycle, from acquisition to engagement and retention

  • You’ll report on campaign performance and pro-actively evaluate campaign targeting, segmentation, channel mix and creative

  • You’ll leverage analytics and insights to identify opportunities to introduce new activities, deprecate existing ones, or test and optimize to improve results

  • You’ll partner with our Martech team to deliver the capabilities to enhance our marketing effectiveness

  • You’ll develop data-driven, customer-centric briefs that empower our creative team to deliver exceptional creative

  • You’ll work in a collaborative environment with colleagues including:

  • Passionate Customer Engagement teams working across customer journey phases

  • Dedicated Loyalty & Credit Card teams working on our proposition and customer insight

  • A growing internal creative team to bring to life innovative designs and captivating copy

  • A curious analytics team who investigate customer insights and deep dive into test results

Who you are:

  • 5+ years’ experience in B2C customer marketing/CRM roles

  • Experience leading marketing campaigns from from conception through to delivery

  • Strong analytical skills with the proven ability to improve marketing effectiveness through data and insights

  • An eye for creative and experience working with internal/external creative resources

  • Ability to simplify and communicate sophisticated concepts clearly and concisely

  • Experience with technology platforms and defining business requirements for marketing capabilities

  • Excellent project management and strong interpersonal skills

  • Financial services experience a plus

# L1-KT2

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

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Job Category
Marketing Group

Job Function
Customer Engagement Marketing

United Kingdom - London
United States - Illinois - Chicago

Job Type
Full-Time Regular

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