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Marketing Automation Associate

United States - Washington - Seattle

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Marketing Automation Associate
 

The GPM team is investing in Marketo and we’re looking for a Marketing Automation Specialist to be part of GPM. This individual will be critical in helping build out compelling, data driven customer journeys across the hotel partner lifecycle.  If you enjoy building from scratch, thrive on turning ambiguity into productivity, and have aptitude for marketing technologies, then this role is ideal for you. This position will be based in Seattle, WA and will be an instrumental part of our marketing automation, web, and email delivery team. 

What you’ll do: 

This person will require basic experience in marketing tools and capabilities with a specific emphasis in Marketo and Adobe Experience Manager needed to create/configure the following deliverables:

  • Personalized emails, campaign landing pages and registration form templates

  • Automated customer journeys

  • Programming of business rules and marketing triggers

  • Lead scoring

  • Personalization (use of tokens and snippets)

  • Customer contact thresholds

  • Marketing programs run successfully through Marketo for execution

  • Registrations forms can be staged on sites to aid with customer data capture

Who you are:

  • Marketing technologist with operations mindset

  • Strong stakeholder management skills

  • Good analytical skills, with attention to detail

  • Skill set with Marketo

  • Ability to take marketing concepts/requirements and translate them into marketing automation programs

  • Solid understanding of basic principles of data, how data is structured and organized, how it flows between systems, etc.

  • Must be able to self-direct and motivate, working independently with little oversight

  • Bachelor's or Master's degree in in marketing or sales related field; or equivalent related professional experience

  • 1-3 years of B2B marketing experience, particularly in using marketing technologies to deliver marketing content across multiple channels

At Expedia Group, we believe in bringing people together and creating an inclusive workplace where everyone belongs and can do their best work. We care about our employees’ safety and well-being, so we’re requiring new hires in the U.S. to be fully vaccinated against COVID-19 and attest to their vaccination status before their start date as a condition of employment. Expedia Group will consider requests for a reasonable accommodation as required under applicable law.

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is lifeatexpediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

R-71520

Job Category
Technology Group

Job Function
Program Management (Technology)

Locations
United States - Washington - Seattle
United States - Texas - Dallas

Job Type
Full-Time Regular

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If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form. This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the status of an application.

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