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Global Product Marketing Manager

United States - Washington - Seattle

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Global Product Marketing Manager

We are looking for a dynamic, organized self-starter to join as a Product Marketing Manager on the Multiproduct and Engagement team. This role is a part of a new team that sits within the Marketplace organization and will help drive adoption and usage of products and features across Brand Expedia and the Brand Expedia Platform.

In this role, you will help develop insights to help guide product development, cultivate collaborative partnerships across teams, and craft and execute go-to-market strategies. Through relevant and compelling product positioning and messaging, you will help bring our products and features to life for our customers and partners. You will develop a deep understanding of the Expedia platform and use qualitative and quantitative data to develop insights and support decisions. You will champion stellar, customer-centric products with product teams and sell the product and vision into departments (i.e. marketing / PR / customer service) that have direct channels to customers and partners. You will be an evangelist - passionate about travel, solving traveler problems, doing right by the customer, and laser focused on growing adoption of our products.

A strong candidate is standout colleague that excels in crafting customer-centric narratives and translating data to impactful insights. Marketing and ecommerce knowledge as well as personal attributes of effective communication, creative problem solving, attention to detail, and high accountability are keys to success in this position. A customer-focused mentality and savviness in balancing qualitative and quantitative data to tell the customer narrative is essential.

What you'll do:

  • Partner with research, customer health, and analytics teams to develop and communicate customer insights

  • Conduct research to understand competitor and market insights

  • Champion customer needs across the key teams to influence product roadmaps, business strategies, and customer engagement models

  • Develop and support go-to-market strategies, product positioning and messaging, product launch materials, and marketing briefs - ensuring fit and cohesion across the customer journey, product lines, and brands

  • Support go-to-market and readiness activities across the entire organization

  • Partner with product, marketing, customer service and customer health teams to drive adoption and usage of key products and features

  • Partner with analytics to set up tests and provide reporting on adoption initiatives and testing outcomes

Who you are:

  • 5+ years internet, ecommerce experience, international or global scope preferred

  • 3+ years of product marketing experience or related experience (B2C and/or B2B)

  • Experience developing product positioning and messaging

  • Experience supporting product adoption/usage through well-executed marketing and go-to-market activities

  • Experience translating customer, market, industry, experience data, and site or app data into actionable insights

  • Experience partnering with product management and marketing

  • Experience in the travel industry preferred

#LI-JD1

At Expedia Group, we believe in bringing people together and creating an inclusive workplace where everyone belongs and can do their best work. We care about our employees’ safety and well-being, so we’re requiring new hires in the U.S. to be fully vaccinated against COVID-19 and attest to their vaccination status before their start date as a condition of employment. Expedia Group will consider requests for a reasonable accommodation as required under applicable law.

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is lifeatexpediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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R-69200

Job Category
Technology Group

Job Function
Product Management

Locations
United States - Washington - Seattle
United States - Texas - Dallas
United States - Illinois - Chicago

Job Type
Full-Time Regular

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If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form. This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the status of an application.

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