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Principal Content Designer

United States - Washington - Seattle


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Are you looking to be part of a world-class enterprise design team dedicated to crafting incredible user experiences? Would you like to drive impactful work that helps millions of people see and enjoy more of the world? Are you passionate about solving hard problems and creating order out of uncertainty? 

At Expedia Group, our mission is to power global travel for everyone, everywhere. As a Principal Content Designer on our global Experience Design (XD) team, you’ll help us achieve that mission in a highly visible role that defines the content experience for our InsurTech products. In InsurTech, we provide confidence to book, peace of mind, and protection when the unexpected happens for our travelers globally through an innovative portfolio of risk-based products.  

This is not a marketing or communications design role. Principal Content Designers in XD are highly experienced individual contributors with deep expertise in product content design and UX content strategy. They define and drive the approach to content design in a multidisciplinary product team that includes UX researchers, product designers, design engineers, and other specializations.  

 While not people managers, Principal Content Designers are able to inspire greatness in others and influence diverse teams toward common outcomes. They are active members of our Content Design practice who evangelize our thinking, contribute to our community of practice, and set the standard for UX content strategy and design at Expedia Group.  


What you’ll do:  

Reporting directly to our Head of Content Design, you'll shape the content experience, as well as the approach to content design, for our InsurTech products. As a leading voice in content strategy and content design, you'll also serve as craft leader in our practice and a role model for other team members working in InsurTech. Chief among your responsibilities as a Principal Content Designer:   

  • Define the edges, depths, strategies, and outcomes for content design in large and undefined problem spaces.  

  • Partner with senior leaders across Expedia Group to ensure that our product content solutions account for — but never reveal — the complexity of our business and platform. 

  • Contribute thinking and frameworks to the Expedia Group Design System. 

  • Partner with InsurTech product leadership, external vendors, and internal teams (e.g., Legal, Marketing) to craft compelling, customer-centered content solutions. 

  • Apply sophisticated concepts around UI frameworks, modularity, localization, and reuse to craft content solutions that scale. 

  • Contribute to growing and evolving our Content Design practice as an inspiring leader both in and outside of the company.  

  • Propose, build, and train others in scalable content strategy/design artifacts, including playbooks, patterns, and problem-solving frameworks.  

  • Apply your expertise in storytelling and persuasion to connect vision, strategy, and action plans at the organizational level.  


Who you are:  

We're not expecting you to be a specialist in everything listed here, but we do ask that you demonstrate principal-level expertise in whichever methods you apply. We're also looking for people who will contribute frameworks to our growing team and our design system, so we're excited to see how you scale your thinking!   

  • 5+ years of demonstrated experience in UX content strategy and/or product content design 

  • Demonstrated expertise in core skills such as Content Mapping and Modeling, Content Planning and Sourcing, Conversational Design, Information Architecture, UX Writing, and Storytelling. (This is not a content marketing role.)  

  • Proven experience working on large-scale, systemic content challenges, as well as experience with designing interconnected content solutions. Platform or two-sided marketplace experience is a plus!  

  • Experience contributing to an enterprise design system  

  • Ability to audit, analyze, architect, design, and present content solutions independently using established frameworks.  

  • Deep understanding of human-centered design (HCD) practices, and a point of view about content's role in the design process.  

  • Ability to collaborate with senior leaders across practice areas — particularly those with approaches and perspectives different from your own — to generate effective solutions to user problems.  

  • A thoughtful, empathetic, and inclusive approach to content design that meets every user where they are.  

  • Expertise in facilitation, workshop design, presentation, and storytelling.  

  • A passion for travel and for our mission.  

  • A portfolio of shipped (not just conceptual) work that demonstrates your skills and methods.  

At Expedia Group, we believe in bringing people together and creating an inclusive workplace where everyone belongs and can do their best work. We care about our employees’ safety and well-being, so we’re requiring new hires in the U.S. to be fully vaccinated against COVID-19 and attest to their vaccination status before their start date as a condition of employment. Expedia Group will consider requests for a reasonable accommodation as required under applicable law.

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is The official website to find and apply for job openings at Expedia Group is

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.


Job Category
Technology Group

Job Function
User Experience

United States - Washington - Seattle
United States - Texas - Austin
United States - California - San Francisco
United States - Illinois - Chicago

Job Type
Full-Time Regular

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If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form. This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the status of an application.

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