Product Marketing Manager
Are you passionate about building great B2B products and ready for your next challenge? Expedia for Business is a great place for exceptional people who share our passion for tech and travel! We’re looking for a motivated, hardworking product marketer who understand the power of outstanding go-to-markets and cares deeply about the customer experience.
Join the Distribution product marketing team, focusing on helping our supply partners grow their business! Help us fulfill our travel partners’ demand needs, launching new and improved reach and visibility features across Conventional Lodging and Vacation Rental’s lines of business. You’ll be working closely with collaborators and leaders across the company, including Product, Strategy, and Sales teams, to build winning go-to-market strategies, internal and external readiness for launches, and strong and enduring product positioning and messages.
What you'll do:
Craft core, benefit-based product positioning that can be leveraged by the global campaign teams, creative and UX content teams. Advise on messaging emphasis to best engage different partner segments
Define launch strategies for new products or programs within the Reach & Visibility portfolio
Develop and optimize adoption and mitigation strategies for existing products or programs, identifying compelling content for education campaigns
Coordinate efforts to ensure Account Management readiness, developing marketing materials and partnering with Knowledge Base and Training teams
Who you are:
You are a product marketer seeking a new place to employ your 5+ years in product, product marketing, portfolio and/or audience marketing experience, in a complex global organization, preferably in B2B technology
Ready to share and implement validated practices on day one, including a demonstrated ability to author and implement outstanding positioning, messaging, segmentation, and strategic, impactful plans
Highly functioning within ambiguity thanks to your unbridled curiosity and passion for unraveling complexity
Willing to learn and eager to partner, always ensuring you bring your peers along the journey
Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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