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Senior PR Specialist (Tokyo)

Japan - Tokyo


Senior PR Specialist, Brand Expedia &, Japan, Expedia Group Brands

Job Description:

We are looking for the next communications rock star for the Expedia Group brands in Japan!

A newly created role, the Senior PR Specialist for the Expedia Group consumer brands (primary lead for Brand Expedia and brands, with secondary support for VRBO), will be a central figure in managing public relations strategy and brand consumer storytelling development with key media in Japan.  If you have a passion to drive best-in-class brand storytelling, leading brand strategy in an ever-changing pandemic environment and a chance to work with some of the most loved and growing travel brands in the world, this is the job for you.

What you'll do

  • Plan, develop and implement communications plan to support the Expedia and brands in Japan
  • Drive and grow the brands’ favourability and share of voice in Japan by developing/localizing stories which are locally relevant and with high earned media value
  • Ensure the Expedia and brands are regularly mentioned in media outlets by using your creative storytelling and data-mining skills to develop trends and stories
  • Be responsible for responding to all reactive media requests in a timely manner
  • Manage extended agency partners, to develop localized PR plans, and strategies for Expedia and
  • Work collaboratively and orchestrate content calendar with the global/regional PR teams and agency partner(s) to build a healthy communications pipeline of story outreach
  • Work with internal stakeholders and teams to identify proactive media opportunities in response to wider business priorities including Brand, Social Media, E-Commerce and SEO
  • Identify and groom brand spokesperson for Brand Expedia and
  • Lead and complete appropriate measurement analysis of PR campaigns
  • Manage PR project budgets

Who you are

You'd be great for this role if you have/are:

  • Demonstrated creative and locally relevant PR results
  • Demonstrated measurable results  
  • Proactive in your approaches and work independently
  • Demonstrated experience in data, analysis and research, including the ability to synthesize data into logical trends, insights and stories and develop research questions that result in media opportunities
  • Exceptional team-building and interpersonal skills – including the ability to represent business at the highest levels internally and externally
  • Comfortable with fast-paced environment and tight deadlines. Ability to manage changing requirements as well as multiple overlapping projects at one time
  • Excellent English and Japanese writing, communications, and interpersonal skills
  • Outstanding project management and organizational skills and can lead and drive the rollout of campaigns autonomously
  • Demonstrated experience in highly matrixed organizations a plus
  • 6+ years PR experience in an in-house consumer role or agency environment; consumer product , e-commerce and/or travel industry experience and fast-moving environment preferred
  • English and Japanese language skills

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

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Job Category
Marketing Group

Job Function
Public Relations

Japan - Tokyo

Job Type
Full-Time Regular

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