Senior Product Marketing Manager
Are you a product marketer passionate about understanding buyer’s needs to drive adoption? Come join our team. We are an organization passionate about partners and innovating our solutions to meet their needs.
What you'll do:-
You will develop go-to-market strategies for Expedia Partner Solution’s Affiliate Marketing products. You will also have an in-depth understanding of partner needs by conducting research in partnership with strategy, product, and sales. Key areas of focus include:
Develop a deep understanding of the product portfolio audience by conducting market research to influence product strategy and how we market to partners and prospects
Create and coordinate go-to-market strategies cross functionally to ensure acquisition and adoption
Drive an audience-centric marketing approach, ensuring that positioning and messaging are centered around partner buying needs
Build the following product-level documents: market requirements, business case, marketing plan, sales enablement plan, launch plan, solution handbook
Develop competitive positioning by using competitive analysis and input from product management; develop product-level competitive comparison guide for use in positioning against like offerings from other organizations
Partner with creative, sales enablement and partner marketing to create GTM materials
Develop customer references, proof points and case studies for external and internal use
Who you are:-
8+ years of product marketing experience in a B2B organization
Ability to influence senior leadership and key team members within global, sophisticated organization
Commercial mind set, critical to work alongside sales team and communicating results
Ability to conduct market, competitor, and customer research to capture insights and assess market opportunities
Ability to create new value propositions and messaging that resonate with partners
Ability to analyze information collected via feedback loops and pipeline behavior to detect breakdowns in the marketing and sales process and materials
Critical thinker with strong writing, communication, presentation development and delivery skills
Bachelor’s degree or any other related fields; or equivalent related professional experience
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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