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Product Manager: SEO Channel

United States - Washington - Seattle

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Product Manager: SEO Channel

Expedia is the world's travel platform, and we are positioning that platform for growth. With the whole world eager to travel again, we know that the demand is coming. When it does, the ability to collect and measure what brings travelers to Expedia and use that data to refine our marketing engine will contribute directly to our long term success.

Are you an authority in website traffic measurement looking to expand into a Product role? If so, Expedia Group may be the right place for you!

What you'll do:

This person will work across the technology and marketing organization to build products that evaluate incoming traffic into Expedia sites, identify the levers that govern this activity, and provide the means to measure and optimize these levers to increase organic growth at the top of the marketing funnel. As we evolve this platform we need someone to:

  • Actively keep pace with the changing Search Engine landscape to optimize landing page and keyword measurement strategies

  • Engage directly with Expedia search engine marketing teams to understand challenges and opportunities within their data and translate these into product features that move the needle

  • Partner across marketing, product, operations, and technology to craft strategy, deliver features, and represent the channel's data requirements throughout the organization

  • Proactively establish relationships horizontally and vertically and make transparent decisions that balance a diverse set of occasionally conflicting requirements

Who you are:

At Expedia, HOW we get results is as important as the results we get, so we look for people identify with these attributes:

  • Comfortable being the 'face of the product' who can clearly set and communicate expectations with a diverse range of geographically dispersed partners

  • Self-starter who can excel in a fast-paced environment, identify new opportunities, develop strategies to drive growth, and push projects forward

  • Committed problem solver who can deeply investigate the details within the data, but will always be more passionate about 'big picture' of what the data represents

  • Background working with clickstream data, metrics, and measurements in a stakeholder-facing, data product ownership role

  • Broad experience with multiple data storage and delivery patterns (database, streaming, API, etc.) and experienced using SQL to access repositories from structured databases to unstructured data lakes

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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R-65182

Job Category
Technology Group

Job Function
Program Management (Technology)

Location
United States - Washington - Seattle

Job Type
Full-Time Regular

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