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Talent Attraction – Marketing Manager

United Kingdom - London

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Expedia Group’s Talent Attraction team within the Global Talent Acquisition (GTA) organization has an opportunity for an enthusiastic professional to join their team. You will be part of a team redefining talent attraction by implementing marketing strategies to support our recruiting efforts.

Collectively, Expedia Group brands cover virtually every aspect of researching, planning, and booking travel, from choosing the best airplane seat, to reading personal travel reviews of hotels, to planning what to do in a destination once you arrive. Expedia Group portfolio serves both leisure and business travelers with tastes and budgets ranging from modest to luxury; from hotel to self-catering vacation rental.

We believe our success stems from an inclusive and diverse environment that cultivates opportunity and equality. To learn more about our recent progress in I&D, please visit our external inclusion and diversity website.

What you’ll do:

  • Design and implement global recruitment marketing campaigns including social media planning, content creation such as video, images, and blog writing and understand metrics tracking and reporting to show findings, success and return on investment.
  • Optimize performance of recruitment marketing channels including emails, media and the careers site blog to improve candidate quality.
  • Develop social media, email, and nurturing programs to support the business and enable our GTA team to attract diverse talent globally.
  • Support recruiting events strategy, both virtual and in-person and develop compelling content that builds continuity of our talent brand across campaigns, emails, blogs, videos, and other assets in partnership with global partners.
  • Project lead and promote recruiting events (hiring events, recruiting webinars) to candidates, through event marketing activities including creating event invites, speaker bios, and relevant messaging.
  • Partner with our Recruiting team to develop, test, and scale creative marketing campaigns to grow the top of our candidate funnel. Use your creativity to craft end-to-end programs that can attract top talent.
  • Develop and lead the Inclusion and Diversity external conference recruitment job fair strategy, and event calendar. This includes handling event budgets, resources, and attendance.
  • Work in an intersectional manner to foster collaboration across multiple identity communities

Who you are:

  • Have a passion for Marketing and/or Communications with ideally, 5+ years’ experience in a Talent Attraction, Employer Brand or a Marketing role
  • Experience leading content creation and campaigns; you’re a creative thinker and proactive problem solver
  • Consistent record of finding innovative and groundbreaking solutions to challenges
  • A global collaborator and skilled at working with a wide range of internal partners to establish cohesive strategies, establish clear accountability for outcomes, and drive efficient.
  • Expertise in integrated marketing programs across digital channels, email, events, and multimedia. You have hands-on experience creating, implementing, analyzing, and evolving talent marketing and employee communication programs.
  • Ability to interact with a diverse set of technical and non-technical recruiters as well as internal clients/partners, globally.
  • Excellent organizational and time-management skills and the ability to multitask and prioritize daily workload
  • Have some familiarity with CRM systems or are willing to learn how to send marketing campaigns via Talent CRM (Beamery).
  • A love for data, are curious, analytical and have excellent reporting skills
  • Effective communication skills, with an ability to produce clear, simple and engaging communications
  • Competencies: analytical, problem solving, prioritization, structured and organized, resourceful, consultative, results oriented and adopts change

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
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R-65155

Job Category
Creative/Content Group

Job Function
Content

Locations
United Kingdom - London
United States - Texas - Austin
India - Gurgaon
Singapore
United States - Washington - Seattle

Job Type
Full-Time Regular

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