Growth Marketing Manager
Are you passionate about B2C marketing, but want to dive into the fast-growing B2B space? Join the Expedia Partner Solutions’ Growth Marketing team. Our team works directly with some of the world’s most established online travel agencies, airlines, hotel chains, and financial institutions.
In your role as Growth Marketing Manager, you will guide our partners’ own marketing teams to best utilize our technology to maximize customer value. For example, you will help partners run marketing campaigns, activate or optimize marketing channels, or improve the customer journey on their websites.
What you’ll do:
Devise and deliver growth initiatives for our top partners, either as consultancy assignments or by developing close, long-term marketing partnerships
Develop and deliver marketing plans in partnership with our key partners’ marketing teams
Partner with our product and technology teams to develop new marketing features and solutions at scale
Use expertise in web analytics to benchmark performance, identify digital marketing or user journey optimization opportunities, and turn these into concrete, accurately sized proposals that get colleagues and partners on board
Partner with commercial and finance teams to forecast partner marketing performance and develop business cases for new initiatives
Build and disseminate reporting both internally and to partners to ensure digital performance and growth opportunities are well understood
Proactively share industry news, best practices, comparative and competitive reviews, and stay on top of evolving marketing technologies
Who you are:
Proven experience in digital marketing, preferably in the travel industry or ecommerce
A strong understanding of digital marketing and optimization, and advanced, hands-on knowledge of at least one marketing channel. We particularly value SEO or Paid Media experience
Truly excellent web analytics skills (Adobe Analytics, Google Analytics) and a passion for data. You are comfortable crafting and interpreting in-depth web analytics reports autonomously, and you spot opportunities that air decision-making even in large data sets
Experience in analyzing end to end user journeys. You enjoy working with product and technology teams to make journey improvements, e.g. by implementing ancillary products
Experience presenting complex content to varied, often senior, internal and external groups; consulting experience would be advantageous
Strong influencing skills: You can balance the needs of many collaborators with ease and advocate for the importance of marketing priorities with other teams, externally and internally
A bias towards action: You like to get things done, and you are able to analyze information, provide clarity back to the business and take ownership of outcomes.
Outstanding project management and organizational skills
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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