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Senior Manager, Growth Marketing Strategy and Business Intelligence

United States - Washington - Seattle

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Senior Manager, Growth Marketing Strategy and Business Intelligence

Are you passionate about travel and do you want to drive impactful initiatives in the marketing space? We are looking for a Senior Manager to join our Growth Marketing Strategy & Business Intelligence team!

As part of the Growth Marketing organization, Metasearch is a dynamic and competitive auction-based performance channel, acquiring traffic from price comparison websites such as Google Hotel Ads, Trivago and TripAdvisor.

Candidate will be responsible for the capital allocation pillar, which seeks at understanding the efficient level of investment for each Metasearch partner, Expedia brand and geography to improve Expedia Group long-term value. This is a highly visible role and will work closely with Campaign Management, Finance, Analytics and Data Science teams. This role can be based out of our Seattle, Austin, or London office.

What you’ll do:

  • Build the vision of Metasearch capital allocation space, defining roadmaps, goals, and initiatives to achieve it

  • Support the leadership in setting overall Metasearch strategy and goals

  • Define marketing approach and investment level by geography, according to Expedia brand strategy

  • Own investment ask process: building business cases, driving leadership consensus, implementing, and measuring the impact

  • Improve our auction presence by incorporating innovative ways to target setting and bidding, such as elasticity and cross-brand coordination

  • Collaborate with Data Science and Analytics on building predictive models to optimize our ROAS and defining testing roadmap

  • Drive cross-channel strategic projects and represent Metasearch in broader marketing forums

Who you are:

  • Bachelor’s/Master's in Economics, Computer Science, Mathematics, Statistics or any other related analytical field; or equivalent related professional experience

  • 6+ years’ experience in a fast-paced commercial environment (investment banking, eCommerce, technology); Digital Marketing or Consulting a plus

  • Able to drive sophisticated projects across teams with multifaceted strengths and changing timelines

  • Strong interpersonal and influencing skills, capable of achieving consensus across functional areas and all levels of management

  • Excellent analytical skills, confident analyzing large data sets to spot opportunities and influence decision-making

  • Self-starter, proactive, and willing to push boundaries

#LI-JD1

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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R-64871

Job Category
Marketing Group

Job Function
Performance Marketing

Locations
United States - Washington - Seattle
United States - Texas - Austin
United Kingdom - London

Job Type
Full-Time Regular

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