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Sr Analyst, SEM

United Kingdom - London

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If you need an opportunity to work with a highly-motivated team of Online Marketers in a collaborative, rewarding and progressive environment where a sense of humor is essential, you will love Expedia Group's Search Engine Marketing (SEM) team. SEM is a dynamic business, and we would not have it any other way. Otherwise, we would be bored to tears.

At Expedia Group, we are revolutionizing travel through the power of technology. Every second of every single day, we send two travelers on a trip. We sell enough tickets to fill nearly six hundred 737 airplanes each day, and our mobile apps have been downloaded more than 10 million times across 180 countries. We work in an energizing environment to keep up with the ever-changing travel landscape. The opportunities to inspire travel for the global customer are endless.

In this role on the SEM team, you will work in an entrepreneurial environment by working with a team of SEM Specialists for one of the largest parts of our channel Profit and Loss Statement. You will coach your team to utilize quantitative and qualitative skills to provide actionable insights for optimizing marketing spend, audience targeting and influencing customer behavior. We love to test and learn like maniacs and deliver return on investments. You will get to join us in a harmonious and open space with other like-minded individuals. And you score fantastic travel discounts while having all this fun.

What you'll do

  • Identify growth opportunities, initiating test hypotheses and prioritizing scale out of winning tests to improve SEM traffic productivity and increase return on investment

  • Provide guidance to the Leadership Team on market trends and recommendations to adjust portfolio behavior to maximize opportunities

  • Collaborate with internal partners, building quarterly forecasts of your P&L, communicating risks and opportunities to the team in a crisp and compelling manner

  • Execute on the fundamentals of search marketing – we seek individuals who are passionate about SEM

  • Collaborate with Partners, Product and Technical Teams to improve SEM products and tools development (automation tools, dashboards, etc.) and influence prioritization

What you bring

  • Individuals who have excellent quantitative analysis experience. SEM is an art and a science but it is more about science than art these days

  • Extraordinary analytical skills, including data manipulation and financial analysis

  • Experience in working with SQL and expertise in Microsoft Excel. Expect questions in this area!

  • Track record in SEM is preferred

  • Excellent collaboration at all levels, including compelling verbal and written executive communication. Expect questions about experience with consensus building

  • Strong working knowledge of online marketing, ecommerce, or equivalent role preferred. Knowledge of online travel industry is useful

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

*LI-LS1

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
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R-62444

Job Category
Marketing Group

Job Function
SEO/SEM

Location
United Kingdom - London

Job Type
Full-Time Regular

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