Join us on our mission to power global travel
for everyone, everywhere.

View my profile

Social Media and Content Specialist (ANZ)

Australia - Sydney


Are you social media obsessed and always dreamt of working in the travel industry? If you're after a role where you can flex your creativity, network with the country's biggest and best influencers, but also be the master of reporting and data storytelling, then this role is for you! We are looking for social savvy candidates who want to make our brands famous!

At Stayz and Bookabach we are one of Australia and New Zealand’s longest running online holiday rental booking websites and your job will be to inspire Aussie families to book their next holiday!

How do you apply?

We’re not afraid to say we’re after someone pretty amazing. Submit all of the below to show us why this role has your name written all over it:

  • Cover letter and resume– And when we say cover letter, we mean a tailored one-pager telling us why this is the job for you.

  • Top three – Every social content producer loves a click-worthy headline. Submit three social media post copy ideas for our Stayz Facebook page, designed to drive traffic and engagement in an on-brand way. A dot point for each is perfect, less is more. 

What you’ll do:

  • Build and socialise the annual social media strategy across the Stayz and Bookabach brands in AU and NZ

  • Interact closely with PR, brand and marketing leads both locally and in our global teams to make our local brands the most talked about in each market

  • Be besties with all the greatest family social media influencers in ANZ

  • Work with our customer service team and make our customers feel loved when they need a helping hand across various social channels

  • Put your creative know how to work by using your savvy design and copywriting skills to make thumb stopping content

  • Continue to drive a cross-company social and influencer measurement approach, adopting a test and learn strategy to find the best monitoring and measurement solutions

  • Work with the PR lead day to day to tell travel tales that we all want to tell our friends and loved ones about

Who you are:

You’ll fit this role if you have:

  • 5+ years experience in a social media specialist role running a brand social channels, creating content and working with influencers

  • Experience in running social media advertising campaigns with a strong grasp on audience targeting, measurement and reporting

  • A creative eye, unrelenting attention to detail and the skills to create content quickly in a variety of creative suites (for example, Adobe Photoshop, Canva and iMovie) 

  • Have a passion for digging through data points to discover cool stories and an understanding of how this can live on social

  • Great communication skills and a genuine dislike for poor grammar and typos.

  • Outstanding project management and organisational skills

  • You have a can-do attitude, great sense of humour and don’t take yourself too seriously.  You genuinely care about our customers and know how to engage with them in a confident, empathetic, timely and on brand manner.

About Stayz

Stayz, Australia’s original holiday rental website, is powered by the world class technology of Vrbo and is part of Expedia Group. The company’s mission is to connect travellers, in particular Aussie families,  with the people and places they love. Stayz has more than 55,000 properties across Australia, and now over two million properties internationally available for rent. For more information about Stayz please visit

About Bookabach

Bookabach, New Zealand’s original holiday rental website, founded over 20 years ago and part of Expedia Group. The company’s mission is to connect travellers with the people and places they love. Bookabach has more than 12,000 properties across New Zealand, and over two million properties internationally available for rent. For more information about Bookabach please visit


About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

Join our

Join us as we look for outstanding talent to help us power global travel for everyone, everywhere.

Sign up!


Job Category
Marketing Group

Job Function
Public Relations

Australia - Sydney

Job Type
Full-Time Regular

Similar Jobs

If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form. This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the status of an application.

Don’t forget to follow us!

Find out more about our global family by following us on social.


Already applied? View your account

Interviewing at Expedia Group

Go to top