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Senior Manager, SEM

United States - Illinois - Chicago


Senior Manager, SEM

At Expedia Group, we believe our work makes a difference, secure in the knowledge that our core purpose of bringing people together to strengthen connections, broaden horizons, and bridge divides is the very foundation of the fight for equality and human dignity the world over!

We seek a self-directed, driven, leader who has a track record of finding innovative ways to prove out hypotheses and provide paths to iterative improvements concentrating on delivering value along the way. Cross team collaboration is an essential part of this role with the need to influence the roadmap of other teams with compelling projects to drive company critical metrics.

In this role you will lead the SEM performance optimization for Vrbo, our Vacation Rental website, across multiple markets and languages. You will manage a team of analysts concentrating on reporting, anomaly monitoring, and ad hoc analyses and will coach them to identify risks and opportunities within the program. The primary focus of this team is monitoring day-to-day performance, providing insight into the root cause for observed changes, and suggesting updates to settings as needed to hit performance targets. In addition to work within your own team, you will also be responsible for collaborating cross-team to prioritize work related to optimization and own the successful testing, and if warranted, rollout of these initiatives within a matrixed organization.

What you'll do:

  • Manage and develop an existing team of Analysts

  • Identify growth opportunities, initiating test hypotheses and prioritizing scale out of winning tests

  • Provide guidance to the leadership team as well as your teammates on market trends and their impacts to performance metrics

  • Make recommendations on adjustments of settings to drive improved performance

  • Collaborate with Partners, Product, and Technical Teams to improve SEM products and tools development (automation tools, dashboards, etc.) and influence prioritization

Who you are:

  • A long history of quantitative analysis with a strength in crafting the right message for the right audience

  • Extraordinary analytical skills, finding needles in haystacks gets you motivated

  • You self-serve your own data – with experience in working with SQL (python or R also a benefit)

  • Track record in SEM or other similar growth channel is preferred

  • Excellent collaboration at all levels, including compelling verbal and written executive communication

  • Solid understanding of online marketing, ecommerce, or equivalent role preferred (Knowledge of online travel industry is useful)

About Vrbo

In 1995, Vrbo introduced a new way for people to travel together, pairing homeowners with families and friends looking for places to stay. We were grounded in one purpose: To give people the space they need to drop the distractions of everyday life and simply be together. Since then, we've grown into a global community of homeowners and travelers, with unique properties in 190 countries around the world. Vrbo makes it easy and fun to book cabins, condos, beach houses and every kind of space in between.

Vrbo is part of VRBO and the Expedia Group family of brands and offers homeowners and property managers exposure to over 750 million visits to Expedia Group sites each month. To learn more, visit


About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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Job Category
Management Group

Job Function
Program Management

United States - Illinois - Chicago
United States - Washington - Seattle

Job Type
Full-Time Regular

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