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CRM Lifecycle Manager

United Kingdom - London

APPLY NOW are looking for a driven and ambitious individual who will be a critical part of delivering our industry-leading Loyalty & Lifecycle communications. Excellent analytical, project management and communication skills will be required in this role. The successful candidate will be highly innovative and champion change, working on targeted, personalised and relationship building programmes across Email, App and Push. They will take ownership of working directly with our MarTech teams to deliver our vision to customers. 

What you'll do:

  • Identifying opportunities for Lifecycle & Loyalty cross-platform CRM communication optimisation and maintain a prioritised development roadmap & backlog to achieve this 

  • Project managing the delivery of new communications and existing communication enhancements, working directly MarTech (CRM Product and CRM Engineering), including stakeholder alignment, technical & creative scoping and briefing, pre-launch UAT, launch & MVT testing 

  • Understanding the weekly performance trend of these communications 

  • Working closely with Analytics, Loyalty, App and Credit Card teams to identify opportunities to improve further 

  • Communicating the strategic vision, project progress and performance of the programs to senior stakeholders in a clear, structured and succinct manner 

  • Proactively investigate issues & seek answers to open questions related to CRM projects through to resolution 

Who you are:

  • Bachelor's degree, ideally in Marketing / Business / Economics or anything that aligns well with problem solving skills 

  • At least 3 years’ experience in technology operations / CRM role, preferably in the e-commerce and/or online marketing space  

  • Experience working with a Technology platform and/or Technology teams 

  • Strong analytical skills and exposure to multivariate testing techniques  

  • Demonstrated attention to detail in dealing with complex projects and time-sensitive deliverables  

  • Proficient in the use of Microsoft PowerPoint, Excel, and Word  

  • Knowledge of relational databases, HTML and/or travel industry experience a plus 

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

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Job Category
Marketing Group

Job Function
Email Marketing

United Kingdom - London

Job Type
Full-Time Regular

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