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Marketing Copywriter Specialist

Canada - British Columbia - Vancouver

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Expedia Cruises has a need for a talented Marketing Copywriter Specialist. In this role, you will be responsible for bringing our brand voice to life through all consumer marketing channels including email marketing, website, retail advertising, and print. As the lead copywriter, this role is accountable to creating new consumer copy, while playing a supporting role to other team members to ensure that the standard for our brand voice is maintained throughout all pieces.

About Expedia Cruises:

Expedia Cruises provides extraordinary value and expert advice for travelers booking cruises and vacations through its network of 290 retail travel agency franchises. As part of the Expedia, Inc. family of brands, the company’s 5,500 Vacation Consultants sell a wide range of vacation products including cruises, flights, hotels, vacation packages, tours, excursions and more. The company has been navigating spectacular vacation experiences for customers across North America for 30 years.

Core Responsibilities:

  • Bringing our brand personality to life through various consumer email segments, at the regional and national level
  • Generating engaging copy focused on the cruising experience, destinations, ships, and offers
  • Producing emails and landing pages in support of core promotions and paid media
  • Collaborating with the Email Marketing Specialist to drive further engagement through our A/B testing strategy
  • Content creation for our monthly consumer editorial piece, landing page copy, and a variety of print advertising material including advertisements, and flyers
  • Supporting the copy development of our consumer video strategy
  • Supporting our Franchisees as it relates to the development and execution of their regional campaigns
  • Create resource articles to support our network of Franchisees

Secondary Responsibilities:

  • Create, proof, and deploy a variety of email marketing newsletters and website landing pages in support of the overall marketing strategy for both National and Center-level initiatives.
  • Research, write, edit, and maintain compelling content for use in email newsletter campaigns, promotional landing pages, webpages, social channels, etc.
  • Ensure all content and campaigns produced meet brand standards, follow existing design templates and best practices, and supports the online marketing strategy.
  • Liaise with internal and external resources for campaign scheduling, approvals, copy and graphical assets, product requests, edits, translations, etc.
  • Prepare campaign invoicing requisitions, backup materials, and supporting metrics to key partners.
  • Provide administrative and marketing support for multiple existing programs as needed

Experience and Qualification:

  • A degree in Marketing or Communications or related discipline
  • 2-3 years of experience in a Copywriting or similar role
  • Consumer related advertising and marketing experience

Competencies:

  • Excellent writing, editing, and proof-reading abilities
  • Excellent communication skills
  • Strong computer skills (PC environment) with understanding of Microsoft Office
  • Intermediate knowledge of HTML and web authoring tools (Dreamweaver, Photoshop, CMS platforms)
  • Able to manage multiple deadlines at a time and can reset priorities quickly as needed
  • Very organized with high attention to detail
  • Ability to work both in a team environment as well as independently on multiple projects within project schedules and deadlines
  • Ability to thrive in a fast paced, high volume work environment
  • An understanding of business and marketing principles
  • Highly motivated, high energy and enjoys working in fun environment
  • A passion for travel and loves to learn

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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R-61500

Job Category
Creative/Content Group

Job Function
Content

Location
Canada - British Columbia - Vancouver

Job Type
Full-Time Regular

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