Join us on our mission to power global travel
for everyone, everywhere.

View my profile

Sr Manager, Paid Social (Performance Marketing)

United States - Washington - Seattle

APPLY NOW

We are looking for a Sr Paid Social Manager to lead our Programmatic user acquisition and mobile app download efforts!

You’ll be managing a team of successful campaign managers on the planning, implementation, and optimization of marketing campaigns through our Paid Social channel in both existing and growing international markets, collaborating with business leads, publisher partners, creative agencies, and ad tech stakeholders to drive efficiencies at scale.

This is an outstanding opportunity to build a highly automated Growth Marketing program in partnership with resources on the Analytics and Engineering side!

What you'll do

  • Run a marketing budget to maximize Expedia's Group investment on social media platforms, acquiring customers and driving mobile apps growth

  • Own the end to end execution of global direct response campaigns across Facebook, Twitter, Snapchat, and other social channels

  • Analyze campaign performance data to provide meaningful insights

  • Partner with Brand, PR, and Social teams internally to support Brand initiatives across Paid Social channels

  • Define areas of opportunity, build business cases, and present data-driven recommendations that improve marketing and business practices

  • Work closely with Ad Tech partners, to develop and implement sophisticated automation and optimization solutions

What you bring

  • 7+ years of digital marketing experience on social platforms

  • Experience leading multi-channel Paid Social campaigns globally with significant budget to drive both brand and Programmatic direct response

  • Experience with direct response app acquisition campaigns and LTV modeling

  • You've lead a global team, nurtured career development, and instilled culture for highly engagement/motivated team

  • Experience working in a fast-paced environment and delivering results by building strategies and identifying opportunities to scale growth and meet/exceed KPI targets

  • Strong analytical ability with a strong understanding of and experience with A/B testing creative assets and different bidding strategies

  • Strong analytical skills & comfort with getting your “hands dirty”, providing in-depth analysis into the numbers

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

*LI-NL1

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
APPLY NOW

Join our
Talent
Community

Join us as we look for outstanding talent to help us power global travel for everyone, everywhere.

Sign up!

R-61432

Job Category
Marketing Group

Job Function
Alliance/Partnership

Locations
United States - Washington - Seattle
United States - Texas - Austin
United States - New York
United States - Illinois - Chicago
United States - Texas - Dallas
United States - California - San Francisco

Job Type
Full-Time Regular

Similar Jobs

If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form. This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the status of an application.

Don’t forget to follow us!

Find out more about our global family by following us on social.

#LifeAtExpediaGroup

Already applied? View your account


Interviewing at Expedia Group

Go to top