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Marketing Operations Manager

United States - Illinois - Chicago

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Do you love using data to tell a compelling story & drive strategic decisions? Are you constantly looking for ways to use marketing technology to simplify & automate processes? Egencia is seeking an experienced B2B Marketing Operations Manager who is curious, data driven, a collaborator, and a problem solver!

The Marketing Operations Manager will collaborate with marketing campaigns, sales operations, Salesforce, & analytics teams from around the world to execute our commercial strategy in our marketing tech stack & measure campaign performance. You will manage marketing tools and processes to ensure data quality, build reports, & execute campaigns at scale.

What You Will Do

Marketing Tech Stack Program Management

  • Identify business needs for marketing tools to build and execute an optimization roadmap in partnership with campaigns teams
  • Streamline and simplify processes to drive smooth campaign execution at scale, while maintaining quality
  • Supervise marketing tech stack integrations to ensure data is flowing as designed between systems

Data quality & reporting

  • Monitor data quality in Salesforce for data populated by our marketing apps & collaborate with digital & marketing automation teams to make updates as needed
  • Document requirements, definitions & processes for key data points that drive audience targeting & reporting
  • Build marketing performance reports to review on a monthly & quarterly basis with marketing partners & commercial leaders
  • Lead with a data-first approach by analyzing the success of key projects and recommending improvements against performance metrics

What You Bring

  • Strong experience with marketing & productivity technologies, such as Salesforce, Marketo, Marketing Cloud, Demandbase, JIRA or similar technologies
  • Deep understanding of SaaS B2B data and campaign reporting requirements & best practices, with the ability to collaborate on analytics models, reporting tools, and return on investment analysis
  • SQL & Tableau experience preferred, not required
  • Strong project management, documentation and communication skills, with experience working with multiple teams & managing multiple projects
  • Experience presenting to leadership and partners

*LI-LW1

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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R-61379

Job Category
Marketing Group

Job Function
Marketing

Locations
United States - Illinois - Chicago
United Kingdom - London

Job Type
Full-Time Regular

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