Product Marketing Manager
Location – Seattle, London, Dallas
Expedia’s Media Solutions team is looking for an analytical, ambitious, and creative Product Marketing Manager (PMM) to help us grow our onsite media business globally with a focus on performance marketing products. The position requires working closely with partners across multiple teams to ensure that we are presenting our advertising solutions to the right target audience. The PMM will be a product authority with a sales attitude; proficient in the entire Media Solutions brand and product portfolio. The PMM will ensure that our marketing and sales team has what it needs to sell new and existing products effectively, whether it’s customer demographic data for a specific website like VRBO or snazzy marketing collateral extolling the virtues of a new product.
Collaboration is a must-have and is critical to the team’s success. The role is inherently cross-functional. You will work closely with sales, marketing, product, operations, engineering, finance, and creative services. You will need to balance multiple competing priorities. The successful candidate will be highly analytical and inventive, able to use creative problem-solving skills to move quickly from ideation to implementation and/or resolution. You will demonstrate a bias to action, and the ability to balance many small projects successfully while maintaining a strategic view of the Media Solutions business.
Develop, refine and deliver product positioning to internal and external partners, including materials and training for sales, customers, operations, and marketing
Develop and execute go-to-market plans for new products & product enhancements, focusing on product positioning for Media Solutions’ direct salesforce; planning will include evaluating rollout timelines and processes by geography, brand and product type, evaluating product bundling opportunities, and determining the right timing, training, and communication to ensure success
Develop strategic marketing frameworks that drive qualified leads for assigned products; partner with marketing channel owners to drive execution.
Own customer targeting and segmentation for assigned products with a focus on understanding customer behavior (adoption, account growth, attrition trends, etc.)
Evaluate post-launch customer adoption of new products, including tracking sell-thru rates, customer feedback, and product performance issues; develop metrics and methodology to assess sales performance
Drive the building of sales collateral and product marketing materials
Support global product and sales initiatives and actively provide sales with brand and product support required to win new business
Partner with and support Sales Excellence and Sales Operations initiatives as necessary
Handle multiple projects and details without losing sight of the ‘big picture’
Be proactive and able to move forward in a fast-paced, somewhat ambiguous environment where processes and procedures are not always completely detailed
Skills and Requirements:
3-5 years of meaningful work experience in online advertising, business management and/or product management/marketing
Proven ability to work with multiple internal organizations requiring clear communication, evangelism, and compromise
Experience working directly with sales, engineering, creative services, and operations teams
Understanding of paid search advertising a plus
Understanding of media buying/planning cycles and Internet ad systems a plus
Excellent verbal and written communication skills, capable of interacting across all levels of the organization and with external partners
Strong analytical and quantitative skills, with a demonstrated ability to use numbers and metrics to back up assumptions and evaluate outcomes; experience with financial modeling and statistics is a plus
Ability to balance multiple priorities in a fast-paced, dynamic environment, with a strong bias for action
Bachelor’s degree required
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.