Demand Marketing Manager
Are you passionate about driving demand through events and interested in the wonderful world of travel? Egencia is seeking an experienced marketing manager to join our global demand team!
Egencia is Expedia Group’s business travel management brand, and we are one of the top Travel Management Companies (TMCs) in the world. Egencia provides innovative business travel technology solutions and local customer service in 65 countries around the world and is part of one of the most recognized brands in travel, Expedia Group
Egencia is recruiting a Demand Marketing Manager
You will have responsibility for planning and executing pipeline-driving, innovative virtual events around the globe! Partner with the local sales team members to generate revenue and build brand awareness. Responsibilities will include both strategy and execution.
You will be part of the dynamic, global performance marketing team responsible for driving pipeline through creative and innovative campaigns! This role will report into the Senior Manager of Demand Marketing.
WHO YOU (CANDIDATE) ARE:
We are looking for a forward-thinking and creative person with prior event marketing experience who is adaptable, dedicated, and comfortable working in an agile environment with a global presence. Lead and prioritize multiple campaigns with attention to detail to deliver real results.
You are an upbeat communicator and have excellent skills in both verbal and written communication, capable of working independently and able to operate in a cross-functional environment.
End-to-end B2B event management and/or project management
3+ years in performance marketing with shown success in setting and executing strategy and feel comfortable running marketing budgets/resources
Strong sales process knowledge, understands how sales teams consume marketing leads, drive pipeline development and measure sales success
Metrics oriented manager with the ability to pull marketing and sales reports from Salesforce and Marketo, analyze data and report results
Proficiency with Salesforce and/or other CRM systems and solid understanding and experience of Marketo, Outreach and ZoomInfo preferred
Degree in marketing and experience marketing for B2B technology companies, travel industry and/or SaaS experience a plus
WHAT YOU WILL DO/ROLE & RESPONSIBILITY:
Create and deliver incredible virtual events to delight attendees, as well as build and influence pipeline
Monitor, analyze, and report performance against forecasts, uncover opportunities and assess effectiveness of programs
Gather and share market insights and trends to advise our go-to-market strategy
Pull lists of prospects and build email sequences for sales development representatives to promote upcoming events and accelerate lead conversion
Work closely with the demand marketing and sales team on executing account based marketing strategy and tactics
Develop and maintain positive relationships with sales and account management, as well as local industry partners
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.