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Social Media Manager

United States - Texas - Dallas

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Travelocity is looking to hire an organized and creative Social Media Manager to define, lead, and scale content strategy for Travelocity and The Roaming Gnome channels across social media!

The role involves working collaboratively with cross-functional teams to activate meaningful and measurable campaigns leveraging trends along with customer and channel insights.

What you'll do

  • Own social media strategies, driving both long-term strategy and day-to-day editorial decisions

  • Handle external agencies and coordinate campaign strategies, leading creative conceptualisation to deliver innovative, outstanding social-first content

  • Identify emerging channel trends and work collaboratively with PR, creative and marketing teams to define and execute strategies to achieve awareness and engagement

  • Own and maintain social programming calendars

  • Develop effective benchmarks for measuring the growth of the communities; analyze, review and report performance results

  • Find opportunities to proactively engage with our community and build relationships

  • Handle prizing and fulfillment across social, PR and media campaigns, as well as budgets and timelines

What you bring

  • 3-5+ years in social media management, including an in-depth knowledge of social media channels, market trends and industry standards

  • An integrated marketing mindset and knowledge between paid and owned channels on social media

  • Social listening expertise and understanding of culture and how it intersects with brands

  • A love for storytelling through multiple media types, both visual and written!

  • Proficiency with social media metrics, analytics and benchmarks and comfortable making data driven decisions

  • Agency management experience a plus

  • Ability to travel up to 25%

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

*LI-LS1

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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R-61243

Job Category
Marketing Group

Job Function
Public Relations

Location
United States - Texas - Dallas

Job Type
Full-Time Regular

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