We are looking for a motivated and data-driven Manager for our Tag Management efforts in our Marketing Operations team. The role will be supporting all Expedia Group channels to help them succeed.
You will lead a team of Analysts, who set up, monitor and improve tracking tags (“pixels”) on our site. These tags allow partners to receive data points to optimize campaigns, facilitate reporting, track audiences and enable ad-serving. You’ll be working closely with the Marketing Technology team, who own the tag management platform.
This is a unique opportunity to work in a fast-growing environment with an international and diverse team. You will solve complex problems, use large amounts of data to drive insights, interact with a broad set of partners and have the ability to influence decision-making.
This role can be based in either London, UK or in Dallas, TX.
What you'll do:
Lead, guide, and support tag management team
Translate business asks into actionable tasks for your team
Design and implement best practices in the development, testing, and continuous monitoring of tags
Backlog grooming and prioritization based on business needs
Accountability for tag management KPIs
Stakeholder management and communication
Work closely with the tagging platform and data teams to ensure team’s requirements are fulfilled
Define reporting and automation needs, working with product teams to deliver them
Create an environment for team effectiveness, where strengths are known and built upon and learning is shared to build capacity
Prioritize team morale and productivity, celebrating team accomplishments.
Support Senior Manager in building and implementing the tag management vision and strategy
Who you are:
Bachelor’s or Master’s degree with a business, marketing or data background
Proven experience in leading teams preferred
Experience in Online Marketing, Operations and of any leading tag management tool, such as Google Tag Manager, Ensighten, Tealium or TagCommander
Hands-on attitude, and experience in developing and debugging tags
Excellent interpersonal skills and you work well within a team
Ability to analyse and interpret large data sets
Highly detail-oriented and dependable
Genuine interest in working in a fast-moving, environment and wearing multiple hats as needed
Excellent MS Excel skills
Detail driven – you demonstrate a strong attention to detail, accuracy and a detail-driven mind-set
Problem solver – you have a passion for ‘detective work’ and have strong problem-solving skills and ability to logically analyse complex processes and data sets and put solutions in place
Self-starter - able to independently manage and prioritise your own workload on a daily basis
Team player - able to work with others globally to get the job done
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
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