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CRM Marketing Specialist

Australia - Sydney

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CRM Marketing Specialist

Are you a practiced CRM marketing professional, or a Marketing Analyst looking to tackle a new challenge? Do you possess a passion for campaign management, customer centricity and CRM strategy, and an unstoppable drive for results? If so, we’d love to speak to you!

We’re currently on the hunt for a CRM Marketing Specialist to join our marketing team for the Wotif & lastminute.com.au brands.  

What you’ll do:

  • Management of the campaign calendar, aligning campaign assets and content
  • E2E approvals for Merchandise emails
  • Reporting weekly and identifying opportunities for improvement
  • Own our Test&Learn program and facilitate consistent testing across various campaign types to drive incremental growth to performance
  • Collaboration and teamwork will be key, ensuring team goals are met according to our strategy for the year and learnings are shared
  • Working with the team to segment and optimise our audiences for better performance
  • Work with multiple customer marketing touchpoints including email and push
  • Strong written and oral communication skills; including presentation skills and the demonstrated ability to articulate ideas clearly and appropriately influence business stakeholders

Who are you:

  • 4+ years online marketing experience (preferably in CRM/direct mail/lifecycle/App/Push)
  • Strong understanding of factors influencing campaign performance (engagement funnel, conversion funnel)
  • Demonstrated understanding of core marketing practices and principles
  • Data-driven analytical problem solver
  • SQL knowledge highly desirable
  • Demonstrated analytical skillset (using excel and/or Tableau)
  • Interest in AI and machine learning would be an advantage but not required
  • Design skills an advantage but not required
  • Willingness to learn and adapt to a constantly changing environment
  • Experience in the travel vertical highly regarded

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
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R-60752

Job Category
Marketing Group

Job Function
Email Marketing

Location
Australia - Sydney

Job Type
Full-Time Regular

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