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Brand Design Director, Expedia

United States - Washington - Seattle


Brand Design Director, Expedia

The Brand Design Director for Expedia will guide, develop, and evolve our brand. You will lead internal and partner organizations through the creative process — bringing our identity to life through cohesive storytelling across all touchpoints, including our brand marketing, social channels, and product experiences.

This role will work closely with our Head of Design, Head of Marketing, and our Marketing and Design Leadership Teams to define new directions and raise the bar for both our practice and brand experience. You will be responsible for driving cross-org design exercises and critiques, evolving our brand expression, our identity system, and our storytelling across product and brand experiences.

People will look to you to help set the bar for quality and innovation, as well as shape the ambitions of the collective Expedia CX group. You are hands-on, and equally analytical and conceptual. A balanced understanding of strategy, usability, interaction, brand, and visual design is a must. 

What you’ll do: 

  • Take a hands-on approach to the direction, development, standards, and documentation of our identity, inclusive of personality, voice and tone, and visual language 

  • Oversee the development of brand storytelling in Expedia’s products, combining strategy, interactive and brand design, creative content and technology 

  • Guide and direct delivery of cohesive, end-to-end experiences, ranging from small, signature travel moments to holistic scales 

  • Partner with marketing, product, design, and technology leaders to build the support and investment in capabilities that bring life to our identity and convey the value of brand within a business context  

  • Scale standards globally within Expedia’s design system, informing new patterns and streamlining platform adoption 

  • Collaborate with Brand Marketing Creative Director and Customer Experiences leaders to establish effective process, methods, and culture for the continuous development of our brand identity with fellow design and marketing leaders 

  • Work with Campaign and Brand Marketing Creative Director partner and beyond to share best practices and encourage the breakthrough approaches to campaigns across the Expedia brand 

  • Lead, coach, inspire and motivate the creation and delivery of truly remarkable, influential and impactful work – inclusive of our freelance and agency partners 

  • Encourage state-of-the-art techniques and thought leadership activities to stimulate professional development and inspiration within the team 

  • Represent the creative discipline in overall CX leadership and promote positive culture in the studio 

Who you are: 

  • Exceptional hands-on design skills: visual design, motion graphics, environmental graphics, illustration, typography, concept development and art direction

  • Experience and ability to succeed in a deadline-oriented, fast-paced environment 

  • Strategic, critical thinker, and have strong creative direction skills 

  • Excel at creating environments that motivate and inspire people to do their best work 

  • Able to facilitate the right balance between flexibility and scale 

  • You are relentlessly user-focused 

  • You have 5+ years of Creative Direction experience, experience in Product Design leadership preferred 

  • You are extraordinarily skilled in both written and spoken communication 

  • Your best work is done in a highly collaborative way 

  • You can find a meaningful balance when optimizing for speed, quality, and doing risky, but interesting work 

  • 10+ years in digital product design 

  • Familiar working within the scale and implementation of digital design systems 

  • Deeply familiar with the needs of designers, researchers, and writers 

  • A compelling portfolio of distinctive work that spans brand, product/service design, and storytelling 

  • Broad cultural reference points 

  • Fearless, boundlessly creative and relentlessly attentive to detail 

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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Job Category
Technology Group

Job Function
User Experience

United States - Washington - Seattle

Job Type
Full-Time Regular

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