Integrated Campaigns Manager
Are you passionate about the marketing automation and have your finger on the pulse of the latest strategies and tools? Do you enjoy crafting customer engaging demand generation programs?
Expedia Travel Partner Group (TPG) is responsible for building and developing relationships with hotels and properties throughout the world, to constantly evolve our product offering to our traveler’s demand!
We are looking for an Integrated Campaign Manager, who will be responsible for planning, execution, and measurement of data driven and highly personalized automated integrated marketing programs focused on delivering value throughout the partner journey.
The role requires deep subject matter expertise in the tools and processes used to enable delivery at scale. Partnering with automation teams and analytics teams to define program goals, requirements, deliver program strategies, and see them though to deployment.
Build marketing programs to support partner’s needs throughout the partner lifecycle that align to business priorities
Translate business objectives to specific, meaningful, and measurable program goals
Build alignment between data science, product, analytics, and marketing teams on program plans
Partner with content teams to create assets meeting marketing personas’ needs and preferences
Partner with our analytics and revenue management (ARM) team to establish, forecast and report against key success metrics
Who you are:
4+ years of marketing experience, including at least 2 years of marketing automation and 2 years of demand generation in a digital marketing environment
B2B experience, though candidates with extensive experience with B2C marketing automation programs driven by customer data will also be considered
Strong project leadership skills, and a record of successfully delivering sophisticated customer focused marketing programs
Possess a deep understanding of campaign management and demand creation processes
Experience creating programs in Marketo marketing automation software
Bachelor’s degree in marketing or equivalent related professional experience
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.