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Director, Marketing Analytics

United States - Washington - Seattle

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Director, Marketing Analytics

Are you a Marketing Analytics leader passionate about driving impact through data, insights, and data science? Join our global marketing analytics team, as Director, Marketing Analytics directing a team of dynamic and innovative analysts while partnering with Travel Partners Group Partner Marketing Team optimizing the performance of our partners across Expedia Group!

Analytical excellence and critical thinking are at the core of this role. As the leader, you will find opportunities for taking our analytics to the next level through experimentation, testing, and building out predictive capabilities.

We are looking for a leader who brings thought leadership, actively champions a culture of respect and inclusion, and enjoys solving complex challenges through sophisticated analytics solutions.

What you’ll do:

  • Lead the analytics vision, strategy, roadmap, and execution for Partner Marketing, Partner Loyalty, and Industry Relations, ensuring scalability & flexibility

  • Expertly collaborate with leadership providing insights to fuel strategy, decisions, and growth

  • Proactively synthesize, project manage and deliver analysis, models and tooling

  • Identify and deploy valid analytical approaches, using advanced and sophisticated understanding of the business problem space to inform the design of the solution

  • Advocate, implement, and adopt an optimization and experimentation frameworks

  • Inspire, lead and mentor a diverse analytics team

  • Up level and champion a culture of groundbreaking analytics while growing and strengthening leadership skills

  • Partner with data engineering teams to build and optimize the foundational data architecture that will underpin your analytics framework

Who you are:

  • Hands on experience and aptitude to go deep when needed into technical aspects like machine learning and statistical modeling

  • Strong record of success testing and implementing media and marketing mix models, attribution logic, and A/B testing at scale

  • Strong people leader with 4+ years of experience leading and empowering analytics teams

  • Exceptional communication skills; explains complex concepts in a compelling way

  • Embrace creativity and have delivered innovative analytics solutions through collaborative partnerships across the organization

  • Bring expertise of SQL queries, ETL, A/B Testing, and statistical analysis (e.g. hypothesis testing, experimentation, regressions) with statistical packages, such as Matlab, R, SAS or Python

  • Bachelor's, Master's, or PhD in Mathematics, Computer Science, Statistics or a related technical degree is preferred or equivalent related professional experience; otherwise, 6-10 years of relevant experience is applicable

*LI-NL1

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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R-60087

Job Category
Technology Group

Job Function
Data Science

Locations
United States - Washington - Seattle
United States - Texas - Austin

Job Type
Full-Time Regular

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