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Senior SEO Content Strategist

United States - Washington - Seattle

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Senior SEO Content Strategist

Are you a versatile content strategist or SEO specialist who is passionate about providing innovative content solutions on a large scale? Do you want to use your skills to help people go places? Then let's talk about this opportunity to join a creative, tenacious team that executes beyond the scope of traditional SEO and digital content!

As part of the Expedia Group SEO team, you'll collaborate across a number of fields (SEO, UX, Product, Engineering, and vendors) to co-create useful and cohesive landing page content for brands such as Expedia, Vrbo, Hotels.com, Travelocity and Orbitz.

You'll define content that helps travelers get the right information and make decisions, and devise ways to scale, differentiate and automate content across multiple pages, brands and languages. You'll play an integral role in our SEO content strategy and direction to create impactful content through smart solutions and technology structures that deliver the content.

What you'll do with us:

  • Project manage the whole process of new content development with authors as well as programmatic and machine generated content solutions
  • Perform keyword research to build SEO strategies and content briefs
  • Partner with vendors and content creators (both internal and external) to deliver high-quality and impactful content products at scale
  • Track and analyze performance of content initiatives and create effective next steps based on insights
  • Review content assets for brand tone of voice, SEO recommendations, and execution
  • Partner with teams outside of SEO including Product, Engineering, UX and Brand on shared goals

Who you are:

While we recognize that there is not only one path to becoming an excellent SEO Content Strategist, we are looking for:

  • 3+ years of professional experience in SEO, digital content management or content strategy
  • An excellent understanding of the principles behind organic search optimization
  • Experience in authoring or editing content for landing pages with a phenomenal eye for detail
  • Experience working with large websites or structured content at scale
  • A good understanding of localization and writing for global users
  • Interest in the SEO, Product and Content Solutions process: you aren’t looking for a social media strategy or content marketing role
  • Degree or equivalent experience in a relevant field (Communications, Journalism, Marketing)

Why Join us?

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.


Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.


If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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R-59948

Job Category
Creative/Content Group

Job Function
Content

Locations
United States - Washington - Seattle
United Kingdom - London

Job Type
Full-Time Regular

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