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Analyst, Marketing Operations

United Kingdom - London

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Analyst, Marketing Operations

We are looking for a motivated Marketing Analyst for our Marketing Operations Team. The role will be supporting our Affiliate Marketing Team to help them succeed and is significant in maintaining Expedia Groups global presence, working directly with our account managers and affiliate networks such as Partnerize and Commission Junction. 

The role requires working with multiple stakeholders and partners to set up, monitor and adjust URL deeplinks & marketing codes. You will play an important part in the affiliate reconciliation process and should be familiar with the understanding of data flows. The goal is to provide a friction-less journey for the customer and partners in the use of our platforms.

What you’ll do:

Role responsibilities:


•    Establish relationships and act as technical point of contact for new and existing partners, helping them integrate successfully with Expedia Group brands
•    Continually monitor performance of partners to ensure that any potential issues are identified and resolved quickly with your devised solutions
•    Responsible for reconciliation process and ensuring correct data is shared with partners
•    Data analysis and deep dives to find and fix data issues
•    Creation and testing of marketing codes and URL tracking parameters
•    Identify areas for optimisation and make recommendations for change
•    Communicate progress of ongoing projects and issues to stakeholders
•    Manage and prioritise incoming requests
•    Maintain awareness of ongoing tests and product launches 
•    Stay on top of industry news and trends that may impact tracking

Who you are:

  • Desired Background:
    •    Bachelor's degree or higher with a data or business background
    •    Demonstrated ability to understand elements of data sharing and tracking
    •    1-2 years’ experience working in online marketing, analytics, operations or related
    •    Excellent communication skills
    •    Strong Excel skills
    •    Basic to intermediate SQL skills
    •    Able to collaborate and cultivate relationships with third-party stakeholders
    •    Sense of accountability and ownership
    •    Understanding of affiliate marketing business models (desired)
    •    Experience with analytics tools is beneficial (Adobe Analytics, Google Analytics or similar) 
    •    Experience in working with tag management tools, such as Google Tag Manager, Tag Commander, Tealium or Ensighten is a plus, but not required

  • Core Competencies:
  • •    Detail driven – you demonstrate a strong attention to detail, accuracy, and a detail driven mind-set
    •    Problem solver – you have a passion for ‘detective work’ and have strong problem-solving skills and ability to logically analyse complex processes and data sets and put
    solutions in place
    •    Self-starter - able to independently manage and prioritise your own workload on a daily basis
    •    Team player - able to work with others globally to get the job done

About Expedia Group:

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

#LI-DV1

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
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R-59913

Job Category
Marketing Group

Job Function
Marketing Analysis

Location
United Kingdom - London

Job Type
Full-Time Regular

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