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Integrated Marketing Specialist

United States - Texas - Austin

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Are you looking for a fast-paced role in an exciting industry? Expedia Group is hiring for an Integrated Marketing Specialist who is passionate about generating leads and bringing customer-centric products to market. Specifically, this person will lead marketing for our Escapia software team, which helps over 1,000 vacation rental managers simplify operations and run their business through our powerful platform.

We are looking for a results focused B2B marketer with a solid digital background, and experience in crafting engaging B2B messaging. Be a strong writer and editor, with creative flair and strong analytical capabilities to support the delivery of the global marketing communications program. Collaboration is a "must-have" and you will be comfortable in a fast-paced environment and delivering projects to tight deadlines.

What you'll do

  • Own and deliver end-to-end B2B marketing campaigns from conception, to execution and post-campaign analysis

  • Build compelling propositions and develop engaging messaging

  • Develop B2B email marketing collateral in collaboration with internal teams

  • Establish marketing project schedules (work-streams, milestones and deliverables) to ensure timely delivery

  • Work closely with global sales leaders to identify opportunities to strengthen and improve sales marketing materials

  • Act as a brand guardian!

What you bring

  • Bachelor’s degree or equivalent, and 3+ years in a global or regional marketing department with a focus on CRM and email marketing programs

  • Strong analytical skills and ability to evaluate performance of campaigns

  • Able to balance multiple campaigns concurrently, as well as build communications from complex technology topics

  • A solid understanding of email distribution software and email and web performance tracking tools

  • B2B marketing and/or SaaS experience

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

*LI-LS1

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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R-59400

Job Category
Creative/Content Group

Job Function
Content

Locations
United States - Texas - Austin
United States - Washington - Seattle

Job Type
Full-Time Regular

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