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Marketing Operations Specialist

United States - Washington - Seattle

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Marketing Operations Specialist

The GPM team is investing in Marketo and we are looking for a Marketing Operations Specialist to join a newly forming marketing automation team within GPM.

This individual will be essential in helping build out compelling, data driven customer journeys across the hotel partner lifecycle. If you enjoy building from scratch, thrive on turning ambiguity into productivity, and have aptitude for marketing technologies, then this role is perfect for you!

This position will be based in Seattle, WA and will be an instrumental part of our marketing automation, web, and email delivery team.

What you’ll do:

  • This person will require basic experience in marketing tools and capabilities with a specific emphasis in Marketo and Adobe Experience Manager needed to create/configure the following deliverables

  • Personalized emails, campaign landing pages and registration form templates

  • Automated customer journeys

  • Programming of business rules and marketing triggers

  • Lead scoring

  • Personalization (use of tokens and snippets)

  • Customer contact thresholds This role will partner with

  • Data teams to ensure requirements for data triggers and formatting are met for successful Marketo consumption and execution

  • Reporting/analytics teams to ensure appropriate tagging and instrumentation (Munchkin codes, Google Analytics) are implemented to enable marketing attribution

  • Content/localization teams to ensure content can be staged and rendered correctly in Marketo for seamless delivery

  • Web teams to ensure registrations forms can be staged on sites to aid with customer data capture

Who you are:

  • Marketing technologist with operations mentality

  • Strong partner management skills

  • Good analytical skills, with attention to detail

  • Skill set with Marketo or other form of marketing automation solution (Pardot, HubSpot, Unica, etc.)

  • Ability to take marketing concepts/requirements and translate them into marketing automation programs

  • Solid understanding of basic principles of data, how data is structured and organized, how it flows between systems, etc

  • Abe to self-direct and motivate, working independently with little oversight

  • Bachelor’s degree or equivalent experience in marketing or sales related field

  • 1-3 years of B2B marketing experience, particularly in using marketing technologies to deliver marketing content across multiple channels

About Expedia Group  
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

*LI-NL1

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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R-59074

Job Category
Customer Service Group

Job Function
Contact Center Operations

Locations
United States - Washington - Seattle
United Kingdom - London
United States - Texas - Dallas

Job Type
Full-Time Regular

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