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Product Manager, Media Product Management

United States - Washington - Seattle

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The Expedia Group Media Solutions’ (MeSo) product management team sets the vision for our growing suite of advertising products. MeSo product managers guide our many functional internal teams toward a common goal: shipping timely, high-quality, performant ad products and features oriented to sate market demand and gracefully complement our travelers' shopping experience. As custodians of a two-sided marketplace that accommodates both MeSo’s B2B advertiser clientele as well as millions of travel shoppers to Expedia Group's global family of websites, the MeSo Product team builds media products at scale to serve both constituencies while remaining vigilant in our pursuit of simplicity.

The Global Media Product Manager, Audience Extension (known internally as 'PassportAds') is a fast-paced role responsible for enabling endemic advertisers to use our rich first-party (onsite) data to reach in-market travel shoppers as they browse the larger Internet. Positive relationships with several MeSo functional teams, including operations, sales, product, engineering, and finance, are key to ensuring operational scale on a global basis. Account managers and their advertiser clients regularly rely on this product manager's go-to-market strategies and mentorship to optimize their campaign implementations.

Central to the role's charter is enabling greater campaign relevancy, reach and results for advertisers off-platform. PassportAds is one of MeSo's biggest growth opportunities in our ambitious pursuit to remake, modernize and extend our Display ads platform. How will we achieve this north-star goal? It starts with a forward-thinking product futurist who can quickly assimilate PassportAds' sophisticated ecosystem and devise winning strategies that improve pricing, analytics, and workflow efficiency. It continues by bringing your digital advertising expertise and analytical acumen to every product discussion as you steadily simplify PassportAds' infrastructure via a series of progressive enhancements. And ultimately, you'll notch notable increases in product adoption, retention and revenue by overcoming multiple competing priorities.

What you’ll do:

  • Define, develop and execute the vision, roadmap, and requirements for PassportAds
  • Evolve the product's analytics and reporting capabilities using new privacy-centric platforms and tools in the early stages of adoption (Ads Data Hub / Big Query)
  • Navigate upcoming changes to EG's tag management tools (Tag Commander, Campaign Manager)
  • Partner with EG Marketing to find the long-term path to user identity matching with the major marketing technology platforms (YouTube, Facebook)
  • Analyze market and product trends, incorporating real-time feedback from global sales, clients, and other internal partners
  • Evaluate vendor solutions, ensuring external technology integrates seamlessly and efficiently with internal systems
  • Win prioritization for required technical resources through thoughtful justification
  • Regularly review developments in the data privacy regulatory environment to mitigate product risk
  • Develop a command of all technology platforms (AdBook+, Google DV360, EG Audience Builder) that power PassportAds
  • Grow proficiency in programmatic buying practices and demand-side platforms

Who you are:

  • 5+ years of related work experience in digital marketing, online advertising, and/or product development
  • Advanced degree preferred; or Equivalent related professional experience
  • Technically conversant in ad serving and programmatic advertising technology
  • Impeccable verbal and written communication skills
  • Strong eye for detail, with a natural tendency to dig deep and thoroughly understand an issue before recommending a solution
  • Strong analytical and quantitative skills; can use data to back assumptions and evaluate outcomes
  • Willingness and ability to learn new technologies quickly.

Why join us:  

Expedia Group recognizes our success is dependent on the success of our people.  We are a global travel platform, made up of the most knowledgeable, passionate, and creative people in our business.  Our brands recognize the power of travel to break down barriers and bring the world within reach – that responsibility inspires us to be the place where exceptional people want to do their best work and to provide them the tools to do so.  

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach.  We relentlessly strive for better, but not at the cost of the customer.  We act with humility and optimism, respecting ideas big and small.  We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple.  Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved brands in the world and to work in the dynamic travel industry, this is the job for you.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, Vrbo®, Orbitz®, Travelocity®, Wotif®, ebookers®, CheapTickets®, Hotwire®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia Cruises™ and SilverRail Technologies, Inc. For more information, visit www.expediagroup.com.

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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R-58945

Job Category
Technology Group

Job Function
Program Management (Technology)

Locations
United States - Washington - Seattle
United States - New York
United States - Illinois - Chicago
United States - Florida - Miami

Job Type
Full-Time Regular

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