We are looking for a Brand Manager to join the Global Brand Strategy team. In this role, you will support the team across a range of initiatives. You’ll dig into brand and consumer research, turn that data into impactful content strategies, and work closely with our creative team to brief in and develop new content, while we bring people from other departments along for the ride.
Who You Are:
You have experience and a passion for telling great stories through compelling campaigns, content, and activations. You are adept at consumer research and passionate about human behavior, technology’s impact on our lives, and what that means for the travel vertical. You should have a clear understanding of how a brand’s voice, tone, and purpose shape perception overall.
We look for individuals who are passionate about uncovering insights, can adapt quickly and thoughtfully, are generous with (and open to receiving) feedback, and are always looking to add value. The right candidate will be tenacious, imaginative, detailed, analytically-inclined, and curious.
You have the ability to independently audit the brand’s presence, inform research that uncovers insights; build compelling stories; ask and answer difficult and ambiguous questions; willingness to collaborate across departments with ease; support product, marketing, and creative teams with data; learn and adapt quickly.
This role is based in Vrbo’s Austin HQ.
What You Will Do:
Commitment to learn Vrbo’s products and targets (traveler and partner)
Analyze existing data and research (qualitative, quantitative, ethnographic) for insights
Structure social listening queries, pull data, and action insights
Keep up to date with social media news and trends and understand the possibilities for the different platforms
Take a strategy or program and build out a detailed project plan, supporting the Program Owner/Lead
Maintain organization & documentation of a campaign or program from conception to completion, actively supporting the program owner
Help the team build out strategy presentations to sell-in new ideas and plans
What You Bring:
Demonstrated ability as a brand planner, comms strategist, or strategic account manager at a creative agency, research company or relevant client-side brand team.
Flexibility & willingness to dive into anything thrown your way; openness to learn
Experience with project management/ organizational tools
Experience in dynamic and matrixed organizations
Analytical/data driven – you know how to collect and analyze data to tell stories
Experience working in tools such as Netbase, Tableau, etc
Passion for travel, vacation rentals, and Vrbo!
Inveterate relationship builder with a love of working across teams and seeing different points of view
Proficiency in general business, marketing and creative concepts and workflows with a talent for communicating with others
Why Join Us:
Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so.
Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground, so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.
If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
*LI-LS1Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.