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Sr Credit Card Marketing Manager

United States - Texas - Dallas


Do you want to be part of a dynamic, customer-focused organization?

At, we continue to pursue propositions that are personal, creative, and exciting!

We are looking for a Sr Credit Card Marketing Manager to join the team to lead the marketing strategy for the recently launched co-brand credit card. We want this to become a market-leading co-brand product, which leverages a world-class rewards program to deliver an unbeatable engagement opportunity for our customers. Sound like you? Read on!

What you’ll do:

  • Set up a credit card marketing function including developing a strategy, value propositions, reporting, performance assessment, marketing attribution, and operating models with external and internal partners

  • Develop Expedia Group card propositions and define a strategy on how we go to market collectively

  • Lead credit card acquisition, activation, engagement, and retention: planning, prioritizing, monitoring, and decision making. Accountable for delivering results vs forecast

  • Manage a sizable annual marketing budget, ensuring appropriate return on investment monitoring and reporting is in place

  • Partner with Wells Fargo and Visa on optimization of approval, activation, and spend

  • Partner with Expedia Group channel owners to execute on the strategy

  • Develop card awareness plan together with PR, brand, and media teams

  • Be the in-house expert on cobrand marketing, working with internal and external partners to develop a compelling and creative omni-channel marketing strategy for the Rewards Credit Card

  • Be the powerhouse behind end-to-end campaign development; leading an innovative campaign strategy, execution, optimization and analysis

  • Communicate and advocate for the card success; ensuring strong internal visibility of credit card marketing activity at all levels of the organization and develop strong stakeholder relationships

  • Be a champion of test and learn, ensuring testing, data and customer research are at the heart of all decision-making

  • Provide thought-leadership on effective cobrand credit card marketing and proposition development approaches and input into the on-going product roadmap

Who you are:

  • 7-10 years of Credit Card marketing experience highly preferred; a good understanding of the credit card industry and financial services landscape (travel-specific cobrand credit card knowledge and experience are a plus)

  • Strategic leader with strong problem solving skill, strong business sense, keen ability to prioritize, and flexibility to deal with changes

  • Strong track record in translating strategic insights into actions and results

  • Digital marketing experience or management consulting preferred

  • Excellent internal and external partner management and people skills; experience in matrix organizations preferred

  • Exceptional persuasion, and influencing skills with demonstrated success in gaining consensus

  • Dedicated, high-energy, creative, self-starter looking to have a significant impact on business success

  • Ability to operate independently and to define objectives and structure, with minimal supervision.

  • Detailed oriented with the ability to tackle the minutiae while keeping a perspective on the bigger picture

  • Strong analytical skills with an ability to get into the detail of a complex set of data and draw practical conclusions and insights

Why Join Us:

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground, so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.


Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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Job Category
Marketing Group

Job Function

United States - Texas - Dallas
United States - Washington - Seattle

Job Type
Full-Time Regular

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