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Director, Digital Optimization

United States - Washington - Seattle

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Expedia Group Travel Partners Group (TPG) is responsible for building and developing relationships with hotels and properties throughout the world, to constantly align our product offering to our traveler’s demand. As a Director of Digital Optimization for Travel Partner Group, you will lead a team responsible for defining our digital strategy and the ongoing optimization of digital channels to drive engagement and retention of lodging partner base.

This position will be capable of operating in a matrix organization to gather intelligence, set quantifiable goals and orchestrate resources to optimize the performance of each digital channel. The role requires deep subject matter expertise in the tools and processes used to enable delivery at a global scale involving multiple target audiences and languages.

Sound like you? Read on!

Who You Are:

  • 6+ years of online marketing experience with a strong focus on digital marketing strategies, web design, digital media and analytics. 3+ years of B2B website optimization for branding and demand creation

  • Deep understanding of multiple digital channels (e.g. web properties, SEO, SEM, email and in app messaging) to dive engagement and conversion

  • Enjoy insight gathering and data analysis from multiple internal and external data sources

  • Proven track record of executing and managing change across multiple functional teams including technology, marketing and account management

What You Bring:

  • Demonstrated experience optimizing digital channels globally to drive deeper engagement and positive experiences

  • Strong forecasting, tracking and reporting of digital channel performance

  • Strong written communication and storytelling

  • Outstanding project management skills with a bias toward action

  • Experience working with and successfully collaborating with digital agencies

  • Bachelor’s degree in marketing, communication or communications, and advertising

What You Will Do:

  • Drive and coordinate the integration of digital strategy across all channels globally

  • Define a primary set of digital key performance indicators (KPIs), and partner with our analytics and revenue management (ARM) team to manage a dashboard reflecting progress toward each KPI

  • Collaborate with and advise other functions (e.g. product marketing, public relations, campaign management, partner success) to define the nature of, and desired outcomes from, digital experiences for lodging partners

  • Oversee the digital team and collaborate with campaign managers to optimize for higher engagement and for conversion by defining test plans

Why Join Us:

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground, so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

*LI-LS1

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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R-55623

Job Category
Marketing Group

Job Function
Marcom

Location
United States - Washington - Seattle

Job Type
Full-Time Regular

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