Senior Content Manager
Expedia Group is looking for a talented content strategist to drive partner acquisition, retention, growth, and preference through engaging content. As the senior content manager, you'll report to the creative director and lead the editorial direction for the Expedia Group supply line of business. You will shape, synthesize, and ultimately drive the team to deliver content that builds a consistent and positive brand perception that drives preference. You'll lead the voice and manage the writing team consisting of employees and freelancers. You will partner with stakeholders across the business to implement standards and practices to evolve Expedia Group’s voice and brand communications. As a content player/coach, you will be a digital copywriting pro and will transform complex information into engaging experiences.
What you'll do:
Manage and evolve verbal language to ensure the overall voice and messaging are industry-relevant and drives preference
Lead the creation of consistent narrative storytelling content in all customer-facing environments
Manage the internal and external writing teams, driving a culture of collaboration
Partner with marketing and business leaders to articulate Expedia Group’s supply strategic goals around communications, product and segments
Partner with regional marketing and design teams to understand the full set of customer messages and needs
Content Strategy and Creation – From reports, white papers, articles and customer stories to landing pages and email, you’ll ideate, write and edit compelling content for our global audiences, and you’ll optimize distribution channels to increase engagement and conversion
Drive adoption and deeper engagement of key Expedia Group offers, products, and programs
Represent key concepts and writing work internally to leadership and assume accountability for the delivery of high performing, brand-aligned communications
Research and maintain knowledge of emerging design and culture themes and industry trends
Serve as the expert on a consistent global brand voice
Train and develop direct reports, estimate personnel needs, assign work, meet completion dates, and interpret and ensure the consistent application of our brand identity
Understand the digital marketing landscape and design best practices for all manner of digital campaigns and communications
Perform additional responsibilities as requested to achieve business objectives
Who you are:
A Bachelor's degree in Communications, Marketing, Journalism, or a related field
6+ years of experience in a related creative role
3+ years of management or project leadership experience
Proven strong written and visual expertise
An understanding of editorial standards and practices that create the foundation of consistent voice
An intimate understanding of design, copy, and web best practices/guidelines
A strong understanding of brand development and multichannel marketing concepts
Fluent in content marketing funnel, distribution and measurement
Strong knowledge of the current and emerging B2B content marketing landscape as well as a vast understanding of effective digital and social strategies and tactics (SEO, social media, organic, earned, and paid experience)
The ability to lead, coach, and manage an extended team of editorial and writing talent
Outstanding written/verbal communication skills and the ability to present complex concepts concisely to a variety of audiences, including the highest level of the organization
An ability to manage up, down; and communicate information, ideas, procedures, and processes at a level appropriate to the audience
The ability to collaborate and to teach, coach, monitor, and influence key stakeholders at various levels of the organization
Excellent problem-solving skills and the ability to easily make connections among previously unrelated notions
The ability to investigate and analyze complex data and generate new ideas and solutions to resolve problems quickly and efficiently
An expert ability to think strategically and execute tactically
The ability to use a broad business acumen and holistic perspective to see the opportunities and risks of potential trade-offs
Proven ability to effectively focus resources to implement a business strategy, generate excitement and commitment around the vision and goals, and drive innovation and change
Experience with change management principles and the ability to drive and manage the change process from strategic planning through implementation and follow-through
Excellent coaching, mentoring, and people development skills
A creative mindset and bias for action: You jump right into projects with both feet and are comfortable taking the lead without a lot of guidance
A great attitude: Your calm demeanor and relentless positivity inspire those around you
Why join us:
Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.
Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.
If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.
Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, Vrbo®, Orbitz®, Travelocity®, Wotif®, ebookers®, CheapTickets®, Hotwire®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® Cruise® and SilverRail Technologies, Inc. For more information, visit www.expediagroup.com.
#LI-RB3Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.