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Social Media Specialist

Australia - Brisbane


Did someone say #dreamjob? If you’re a social media all-rounder and have a genuine deep-in-your-bones passion for travel, then this could be the role for you.

The Wotif Group is on the hunt for a Social Media Specialist, to join our award-winning team in either Brisbane or Sydney for a 12-month maternity leave cover to grow and nurture our community of travel lovers, making our content impossible to resist.

With license to be ‘Bold, Creative and Meaningful’, we do things differently at the Wotif Group. Case in point, that time we gifted Australia its newest Big Thing – The Big Melon in Chinchilla, QLD. Or that time we threw a real-life sausage festival in Mudgee, NSW. Believe us, you won’t get bored.

Reporting into the Head of Social Media and Content, you’ll be empowered to harness the power of social media to make a memorable, meaningful and measurable contribution to the Wotif and lastminute.com.au brands in Australia and New Zealand. We want an energetic social pro not afraid to hit the ground running and make magic happen!

What you’ll do:

No two days are the same but an average week will include ideas generation, campaign planning, community management, social content copywriting, social advertising, blog post writing, design briefings, influencer engagement, cross-team meetings, reporting and basic budget management. Not to mention Friday drinks, regular excuses for cake and an extremely awesome bunch of colleagues.

Who you are:

  • ‘Social’ isn’t just a job for you, you genuinely have a passion for the power of social media. You’re all over the latest trends, know who’s hot and who’s not in the influencer space and post regularly on your own personal channels of choice. 
  • You have your finger on the pulse of trending pop culture like nobody else and can speak fluent meme.
  • You have a passion for and serious skills in all things design. As our team creative champion, you’ll bring to life our social creative and be across all things font, look-and-feel and art direction.
  • You know social is way more than ‘likes’ and ‘shares’ and love the challenge of using your creative side to come up with big ideas that drive positive business outcomes.
  • You thrive not just survive under pressure, prefer to be busy and have enviable time management and organisational skills.
  • Working independently – often in another city to some of your colleagues - doesn’t faze you but you’re equally fabulous in a team environment.
  • You pride yourself on understanding the importance of data and reporting on insights and the role this plays decision making. You’re not afraid to get your head into spreadsheets and platforms like SocialBakers to analyse and report on social campaigns in line with business metrics and priorities. 
  • You have a can-do attitude, great sense of humour and don’t take yourself too seriously.  You genuinely care about our customers and know how to engage with them in a confident, empathetic, timely and on brand manner.

What do you need? 

  • 5+ years’ experience in social community management and content creation, ideally in-house
  • Tertiary qualifications in marketing/communications
  • A creative eye, unrelenting attention to detail and the skills to create content quickly in a variety of creative suites (for example, Adobe Photoshop, Canva and iMovie)
  • The ability to work directly with our in-house design team – and at times, agency partners – and own the social creative process right from ideation to briefing to feedback to approvals to publishing.
  • Experience in running social media advertising campaigns with a strong grasp on audience targeting, measurement and reporting.
  • Demonstrated usage and passion for social media and the specific nature and requirements of each platform
  • Great communication skills and a genuine dislike for poor grammar and typos.
  • Skills in photography/videography also very beneficial. 

How do you apply?

We’re not afraid to say we’re after someone pretty amazing. Submit all of the below to show us why this role has your name written all over it:

  • Cover letter and resume– And when we say cover letter, we mean a tailored one-pager telling us why this is the job for you. We can tell if it’s the same one you submitted for your last application, promise.

  • Top three – Every content producer loves a click-worthy headline. Submit three headline ideas for the Wotif Insider Blog, designed to drive traffic and engagement in an on-brand way. A dot point for each is perfect, less is more.

Why join us:

Expedia Group recognizes our success is dependent on the success of our people.  We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business.  Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so.  

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach.  We relentlessly strive for better, but not at the cost of the customer.  We act with humility and optimism, respecting ideas big and small.  We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground, so we can act fast and stay simple.  Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.


Expedia is committed to creating an inclusive work environment with a diverse workforce.All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

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Job Category
Marketing Group

Job Function
Public Relations

Australia - Brisbane
Australia - Sydney

Job Type
Full-Time Fixed Term

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