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Sr Database Marketing Manager

United States - Illinois - Chicago


As a Database Marketing Manager, you will bring considerable campaign lifecycle management expertise to deliver effective email marketing campaigns, including communications strategy, customer segmentation, content development, campaign execution, KPI measurement, and performance optimization.

What You Will Do:

  • Bring technical, functional, and email service provider (ESP) expertise to deliver effective solutions for the email marketing channel
  • Lead and deliver components of client engagements that identify, design, and implement business and technology solutions
  • Guide teams in the identification of business requirements, functional design, process design (including scenario design, flow mapping), prototyping, testing, training, defining support procedures for solutions implemented
  • Develop and maintain contact with top decision makers; participate and lead aspects of the proposal development process
  • Act as a SME for campaign operations, platform best practices and advise on improving the campaign effectiveness
  • Gather and document business requirements and translate them into technical specifications
  • Guide the preparation of data, segments, email creatives and other configurations
  • Oversee the development, execution, and testing of campaign workflows
  • Generate reports and dashboards indicating various performance metrics and KPIs
  • Define process improvements and enable campaign automation to increase campaign efficiency
  • Manage email deliverability, escalate issues, and work with the email service provider (ESP) to resolve issues

Who You Are:

  • You have experience writing simple-to-moderately complex SQL queries
  • Ability to build workflows, emails, templates, and customer journeys on client specs within ESP (Adobe Campaign preferred)
  • You have the ability to troubleshoot and resolve technical issues related to HTML templates, list segmentation and other aspects of email execution
  • QA experience with data resources, counts, data quality, and creative content

What You Bring:

  • 5-7 years of experience executing omni-channel marketing campaigns in campaign management systems
  • Experience working with Agile methodology and using JIRA to manage and update user stories, project tasks, and deliverables
  • Hands-on experience using Adobe Experience Cloud and Adobe Campaign (Adobe certification is a plus)
  • Bachelor’s degree or equivalent experience preferred
  • Proficient in using email testing and rendering tools (e.g. Email on Acid, Litmus)
  • Tableau, Microsoft Power BI, or other reporting tools to create reports to track campaign and deliverability metrics

Why Join Us?

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility encourages us to be the place where outstanding people want to do their best work, and to provide them the tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are global but keep our feet on the ground, so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and join the travel industry, this is the job for you.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.


Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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Job Category
Marketing Group

Job Function

United States - Illinois - Chicago

Job Type
Full-Time Regular

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