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Content Marketing Manager

United Kingdom - London

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Expedia

Are you an expert B2B storyteller? Based in our London office, Expedia Group is looking for a talented content strategist and writer who can integrate with marketing, creative, and product teams to build content programs for global campaigns. Your work will drive partner adoption and deeper engagement with Expedia Group products.

Reporting to the Director of Content, this is an exciting opportunity to join a small, entrepreneurial marketing team that is developing a new content center of excellence for Expedia Group’s Travel Partner Group organization. If you are a true content writer/strategist hybrid who can transform complex information into engaging experiences, this job is for you! We are looking for someone with the ability to develop a vision for content marketing plans, while also rolling up their sleeves and getting the work done!

What you'll do

Your responsibilities will include:

  • Content Strategy and Creation – From reports, articles and customer stories to landing pages and email, you’ll ideate, write and edit compelling content for our global audiences, and you’ll optimize distribution channels to increase engagement and conversion.
  • Storytelling – You’ll fill the funnel with content for multiple distinct audience segments and campaign programs. You’ll understand how to structure a narrative from start to finish, and how to best employ different content tactics across the marketing lifecycle. You’ll also be asked to help and offer content guidance for groups like field marketing and local market managers. Most importantly, the ability to think about your audience first and highlight the broader story theme in everything you do.
  • Audience Marketing – You’ll need to understand the distinct audience segments and adopt the appropriate positioning and messaging to tell the right story, to the right partner, at the right time. You’ll work closely with product marketing to refine personas and audience tone and voice for your content programs.
  • Optimize – You’ll partner with analytics teams to test, revise and optimize content to help determine the most successful messages and mediums for multiple audience segments.

Who you are

Work experience and education guidelines:

  • 4+ years B2B content marketing
  • Proven strong written and visual expertise
  • Experience partnering with product marketing
  • Organic, earned and paid work examples
  • Outstanding spelling and grammar
  • Fluent in content marketing funnel, distribution and measurement
  • Creative mindset and attitude with bias for action
  • High attention to detail and strong project management skills
  • Great teammate with collaborates across a global organization
  • Ambitious, self-motivated and comfortable with ambiguity
  • Strong knowledge of the current and emerging B2B content marketing landscape as well as a vast understanding of effective digital and social strategies, tactics
  • SEO, social media or other channel expertise a plus Educatio
  • Bachelor’s degree (Marketing, Journalism, Mass Communication, related field)

A portfolio with work samples is required in the application.

Why join us:

Expedia Group recognizes our success is dependent on the success of our people.  We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business.  Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so.  

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach.  We relentlessly strive for better, but not at the cost of the customer.  We act with humility and optimism, respecting ideas big and small.  We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple.  Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
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R-52316

Job Category
Creative/Content Group

Job Function
Content

Location
United Kingdom - London

Job Type
Full-Time Regular

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