Senior Product Marketing Manager (Competitive Intelligence)

Egencia

Egencia is Expedia Group’s business travel company. In the same spirit, we are pioneers in the industry. Always solutions oriented, we value human contact. Egencia's teams collaborate globally to provide business travellers with the best possible user experience every single day.

Are you passionate about B2B technology product marketing? Are you a creative problem solver with a bias for action? Are you looking for a high-impact role in which you collaborate with teammates around the globe to business travel market and competitive research, in addition to executing product marketing strategies and plans?

We are seeking an experienced Product Marketing Manager for our Marketing team. You are curious, a collaborator and a problem solver. In this high-impact role you will help to drive significant understanding of the business travel market, competitive analysis and enablement activities globally.

What you’ll do

As the Product Marketing lead for Competitive Intelligence, you will work closely with our marketing, product and sales teams to help everyone understand how Egencia’s offer solve customer problems as well as educate them about market competitors.  You will be responsible for competitive content, such as battle cards, competitive analysis tools, sales demo videos, scripts and representing Egencia at key trade shows and customer meetings.

• Market intelligence gathering: Understand the competitive landscape and trends, including current and emerging business travel management companies, their sales motions, as well as marketing, product, go-to-market, and organisational strategies. It includes mining considerable amounts of data and data sources to extract information.
• Competitive differentiation: Support development of differentiating products, messaging and services.
• Competitive positioning: Create internal and external competitive messaging that explains Egencia’s unique benefits. It includes translating technical product features into business benefits.
• Sales enablement & support: support sales team on how to differentiate Egencia from the competition, including video and webinar production, support Sales teams in competitive opportunities.
• Marketing support: Help drive quick adoption of new products and capabilities by working closely with Marketing and Product Marketing to educate organisations on Egencia’s unique business values and capabilities
• Win/Loss analysis: Determine win/loss reasons and make tactical and strategic recommendations to increase win rate.

Who you are

• You have product marketing experience in a B2B technology, enterprise software or SaaS/Cloud organization
• You have a keen interest and experience in market and competitive research and using this knowledge to provide cross functional knowledge and support to Product Marketing Managers, Product Management, strategy and marketing
• Experienced in developing demos, webinars, videos, collateral
• Business travel market knowledge is a plus, along with global experience and working with different teams across different time zones
• You are an expert in product marketing and are ready to share and implement demonstrated practices on day one
• You have a bias for action and an ability to define a vision and collaborate across an organization to develop and execute strategic, actionable and integrated plans
• You have strong analytical and critical thinking abilities. Data and insight are a key component to how you analyse problems and structure your decision-making
• You are comfortable within dynamic environments
• You have an insatiable curiosity for unravelling complexity and a high tolerance for ambiguity
• You understand different working environments, value creativity and invest in individual growth
• Obsessive about iteration, quality, clarity, details, & execution
• A commitment to always improve, both in processes and quality of program execution is second nature to you
• You have experience presenting to large groups, to technical audiences, to business audiences, to Executives
• You hold a BA/BS degree in Marketing, Communications or a related field.

Why join us

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

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Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.