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Programmatic Specialist

United Kingdom - London

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Expedia

Global Display & Programmatic Media Specialist

Are you looking for a new challenge in a fast-paced environment that offers the agility of a start-up but with the resources of a multinational?

Would you like to work with a product that allows you to impact the lives of millions of people in a meaningful way and help them enjoy time away with their friends and families building memories?

That is what we do here at Vrbo, part of the Expedia Group.

Our mission is to make every holiday rental in the world available to every traveller in the world through our online marketplace.

We're committed to helping families and friends find the perfect holiday rental to create unforgettable travel experiences together.

The Opportunity:

An exciting opportunity has arisen at Vrbo for a Display & Paid Social Specialist to join our Global Growth Marketing team, based in London.

The role will focus on supporting Vrbo’s customer acquisition growth through Display & Paid Social platforms for Vrbo brands, which would suit an expert digital and programmatic buying specialist, looking to make their mark in an innovative and growing tech company.

What You'll Do:

  • You will support the team through the activation of performance prospecting, using dynamic creative and retargeting display using our suite of in-house media buying platforms and partners.
  • You will coordinate day to day buying, campaign management and optimization of self-serve display campaigns through our in-house DSP, Display & Video 360 (DV360).
  • Working with internal partners to identify and activate opportunities to use programmatic/growth digital channels to grow Vrbo revenue and ROAS efficiencies
  • Monitoring, reporting and optimizing the quality of paid media, including viewability, brand safety and placement quality metrics to ensure integrity of Vrbo brands and drive performance
  • Work with the Analytics and Data Insights and the wider Marketing team on ongoing test and learn initiatives and measurement framework to understand impact of paid media spend.
  • You will analyse key performance indicators, utilizing internal attribution methodologies to report success and deliver value to all activations.
  • You will provide insights and analysis to the Display and local marketing teams to support digital media strategy and spend decisions
  • Find opportunities to use Vrbo first party audiences in full-funnel customer acquisition, working closely with the display operations and Programmatic product team to enable these audiences for targeting in programmatic platforms
  • Liaising with partners to ensure efficient management of all programmatic display campaigns and early adoption of new products to deliver incremental growth
  • You will collaborate closely with creative production and Analytics teams to deliver on test hypothesis

Who You Are:

To be successful you will bring the following qualifications:

  • Experience in hands on media planning and buying of Programmatic Display, preferably in the travel vertical
  • Hands-on experience of driving success through digital channels with experience in buying media through DSPs, preferably DV360, and through direct deals
  • Familiarity with DV360, and other display ad platforms
  • Understanding of operational processes for online digital marketing campaigns
  • Knowledge of attribution and cross channel measurement of digital media
  • Good communication skills with the ability to articulate performance metrics, challenges and opportunities to key stakeholders
  • A collaborative approach and ability to interact with cross-functional teams including engineering, marketing and product
  • BA or BSc degree level qualifications, ideally with a Business Management, Marketing or Statistics major
  • Fluent English, other European languages are a plus

What do we have to offer?

  • Competitive health and insurance benefits
  • Competitive salary
  • Annual target bonus or commission
  • Paid vacation and sick time
  • Free snacks and beverages
  • Frequent company update talks with our leadership team
  • Free listing on Vrbo.com
  • Electronic, adjustable stand-up desk
  • Casual dress

Why Join Us:

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

About Vrbo:

Vrbo, a world leader in the vacation rental industry, is the place to book beach houses, cabins, and condos with more than two million places to stay in 190 countries. The site makes it easy to find and book the perfect vacation rental for any getaway, often for less than the cost of traditional hotel accommodations. Vrbo is part of the Expedia Group family of brands.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
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R-48933

Job Category
Marketing Group

Job Function
Alliance/Partnership

Location
United Kingdom - London

Job Type
Full-Time Regular

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